Subjective Wellbeing and its Influence on Consumer Sentiment Towards Marketing: A New Zealand Example
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DOI: 10.1007/s10902-011-9255-9
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- Valerie Møller & Benjamin J. Roberts & Dalindyebo Zani, 2018. "The National Wellbeing Index in the IsiXhosa Translation: Focus Group Discussions on How South Africans View the Quality of Their Society," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 135(1), pages 167-193, January.
- Matthias Pannhorst & Florian Dost, 2022. "A Life-Course View on Ageing Consumers: Old-Age Trajectories and Gender Differences," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 17(2), pages 1157-1180, April.
- Kumar, Ajay & Paul, Justin & StarÄ ević, SlaÄ‘ana, 2021. "Do brands make consumers happy?- A masstige theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
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Keywords
Subjective wellbeing; International wellbeing index; Spill-over effect; Consumer sentiment towards marketing;All these keywords.
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