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Fundraising Ethics: A Rights-Balancing Approach

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  • Ian MacQuillin

    (University of Plymouth)

  • Adrian Sargeant

    (University of Plymouth)

Abstract

The topic of fundraising ethics has received remarkably little scholarly attention. In this paper, we review the circumstances that precipitated a major review of fundraising regulation in the UK in 2015 and describe the ethical codes that now underpin the advice and guidance available to fundraisers to guide them in their work. We focus particularly on the Code of Fundraising Practice. We then explore the purpose and rationale of similar codes and the process through which such codes are typically constructed. We highlight potential weaknesses with the current approach adopted in fundraising and conclude by offering a series of normative perspectives on fundraising ethics that could be used to review and revise the current code and potentially improve the quality of future fundraising decision making.

Suggested Citation

  • Ian MacQuillin & Adrian Sargeant, 2019. "Fundraising Ethics: A Rights-Balancing Approach," Journal of Business Ethics, Springer, vol. 160(1), pages 239-250, November.
    • Handle: RePEc:kap:jbuset:v:160:y:2019:i:1:d:10.1007_s10551-018-3872-8
    DOI: 10.1007/s10551-018-3872-8
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    References listed on IDEAS

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    Cited by:

    1. Karen Hand & Rebecca Murphy & Malcolm MacLachlan & Stuart Colin Carr, 2022. "Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 575-598, September.
    2. Hiller, Maximilian & Leisen, Bernd Josef & Mertins, Vanessa, 2024. "Pro-social mission and honesty – an artefactual field experiment with fundraising professionals," Economics Letters, Elsevier, vol. 238(C).
    3. Park, Gain & Park, YounJung & Lee, Seyoung, 2024. "Compliance-gaining in metaverse: A moderated parallel mediation model testing the interaction between legitimization of paltry favors technique and victim identification," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    4. Trespeuch Léo & Robinot Élisabeth, 2023. "Exploring the Impact of Corporate Philanthropy on Brand Authenticity in the Luxury Industry: Scale Development and Empirical Studies," Sustainability, MDPI, vol. 15(16), pages 1-21, August.
    5. WANG Yinchun & SU Wei, 2022. "The Ethical Issues in the Fundraising Industry and Its Governance: A Virtue Ethics Perspective," International Journal of Social Science Studies, Redfame publishing, vol. 10(5), pages 919-919, September.

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