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Individual and Regional Christian Religion and the Consideration of Sustainable Criteria in Consumption and Investment Decisions: An Exploratory Econometric Analysis

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  • Gunnar Gutsche

    (University of Kassel)

Abstract

This study aims to shed light on the relationship between individual and regional Christian religion (and religiosity) and individual sustainable behaviors in an exploratory manner, with a special focus on sustainable consumption and investment decisions. To this end, we econometrically analyze online representative survey data that contains information on the self-reported importance of the consideration of ecological and social/ethical criteria in the context of a large variety of individual behaviors. The target group are financial decisions makers in German households, i.e., important actors in the largest economy in Europe. Results of the econometric analysis suggest that Christian religion is positively related to a variety of (self-reported) ecological and social/ethical activities. Our findings empirically support explanations postulating a positive relationship between Christian religion and environmental behavior, such as the stewardship hypothesis, rather than opposite theories like White’s (Science 155(3767):1203–1207, 1967) dominion hypothesis. Particularly, we find that both individual and regional measures for Christian religion positively affect various behaviors emphasizing the importance of individual and contextual norms for individual behavior. Hence, we provide empirical evidence for the importance of Christian religion for another country than the USA, which is typically in the focus of similar studies. Our results can be used for targeted information campaigns by politicians to enhance sustainable behaviors or acceptance for related policy measures.

Suggested Citation

  • Gunnar Gutsche, 2019. "Individual and Regional Christian Religion and the Consideration of Sustainable Criteria in Consumption and Investment Decisions: An Exploratory Econometric Analysis," Journal of Business Ethics, Springer, vol. 157(4), pages 1155-1182, July.
    • Handle: RePEc:kap:jbuset:v:157:y:2019:i:4:d:10.1007_s10551-017-3668-2
    DOI: 10.1007/s10551-017-3668-2
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    2. Hao, Jing & Wang, Ziqiao & Zhang, Xiaotao & He, Feng & Chen, Xuehong, 2024. "Culture imprint and gambling preference: Evidence from individual investors' trading in the Chinese stock market," Emerging Markets Review, Elsevier, vol. 60(C).
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    4. Yugang He, 2024. "Artificial intelligence and religious freedom: divergent paths converging on economic expansion," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    5. Giacomo Morelli, 2024. "Responsible investing and portfolio selection: a shapley - CVaR approach," Annals of Operations Research, Springer, vol. 342(3), pages 1991-2019, November.
    6. Fabio Zagonari, 2020. "Comparing Religious Environmental Ethics to Support Efforts to Achieve Local and Global Sustainability: Empirical Insights Based on a Theoretical Framework," Sustainability, MDPI, vol. 12(7), pages 1-36, March.
    7. Farah Amalia & Harjum Muharam & Irene Rini Demi Pangestuti, 2024. "Willingness to Sacrifice to Optimize Financial and Non-Financial Goals in Ethical Investing," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 114-129.
    8. Riza Casidy & Denni Arli & Lay Peng Tan, 2024. "The Influence of Religious Identification on Strategic Green Marketing Orientation," Journal of Business Ethics, Springer, vol. 195(1), pages 215-231, November.
    9. Fabio Zagonari, 2021. "Religious and secular ethics offer complementary strategies to achieve environmental sustainability," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-13, December.
    10. Yugang He & Jingnan Wang & Baek-Ryul Choi, 2021. "Religious Participation: Does It Matter for Sustainable Culture and Entertainment Consumption?," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    11. Fabio Zagonari, 2019. "(Moral) philosophy and (moral) theology can function as (behavioural) science: a methodological framework for interdisciplinary research," Quality & Quantity: International Journal of Methodology, Springer, vol. 53(6), pages 3131-3158, November.
    12. Ziegler, Andreas, 2020. "Heterogeneous preferences and the individual change to alternative electricity contracts," Energy Economics, Elsevier, vol. 91(C).
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    14. Victoria Gevorkova & Ivan Sangiorgi & Julia Vogt, 2024. "Cleansing Investor’s Conscience: The Effects of Incidental Guilt on Socially Responsible Investment Decisions," Journal of Business Ethics, Springer, vol. 193(1), pages 89-114, August.
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    More about this item

    Keywords

    Sustainable and responsible behavior; Consumption and investment decisions; Household behavior; Christian religion; Political orientation;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion

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