IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v131y2015i3p567-575.html
   My bibliography  Save this article

The Effects of Priming on Business Ethical Perceptions: A Comparison Between Two Cultures

Author

Listed:
  • John Tsalikis

Abstract

The present study examines the effect of priming on business ethical decision making. Priming is based on the idea that our perceptions, actions, and emotions are distorted by unconscious cues from our environment. Subjects were primed for either “politeness” or “rudeness” using a sentence completion task. Following the priming, the subjects were asked to react to a series of ethical scenarios. The results showed that subjects primed for “rudeness” perceived the scenarios as less unethical than subjects primed for “politeness”. Similar results were observed in both the American and the Dominican samples. The results indicate that business ethical decision making is influenced by environmental factors we are unaware off. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • John Tsalikis, 2015. "The Effects of Priming on Business Ethical Perceptions: A Comparison Between Two Cultures," Journal of Business Ethics, Springer, vol. 131(3), pages 567-575, October.
    • Handle: RePEc:kap:jbuset:v:131:y:2015:i:3:p:567-575
    DOI: 10.1007/s10551-014-2243-3
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s10551-014-2243-3
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-014-2243-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Juliano Laran, 2010. "Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 304-314, August.
    2. Juliano Laran & Amy N. Dalton & Eduardo B. Andrade, 2011. "The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(6), pages 999-1014.
    3. Pechmann, Cornelia & Knight, Susan J, 2002. "An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 5-19, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Daphne Sobolev & Niklas Voege, 2020. "Consumer Judgment of Morally-Questionable Behaviors: The Relationship Between Ethical and Legal Judgments," Journal of Business Ethics, Springer, vol. 165(1), pages 145-160, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. T. Poehlman & Ravi Dhar & John Bargh, 2016. "Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(1), pages 48-61, March.
    2. Khantimirov, Denis & Karande, Kiran, 2018. "Complaint as a persuasion attempt: Front line employees’ perceptions of complaint legitimacy," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 68-76.
    3. Peggy J. Liu & Kelly L. Haws & Karen Scherr & Joseph P. Redden & James R. Bettman & Gavan J. Fitzsimons, 2019. "The Primacy of “What” over “How Much”: How Type and Quantity Shape Healthiness Perceptions of Food Portions," Management Science, INFORMS, vol. 65(7), pages 3353-3381, July.
    4. Munten, Pauline & Swaen, Valérie & Vanhamme, Joëlle, 2024. "Exploring rebound effects in Access-Based services (ABS)," Journal of Business Research, Elsevier, vol. 182(C).
    5. Jingyi Lu & Zhengyan Liu & Zhe Fang, 2016. "Hedonic products for you, utilitarian products for me," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(4), pages 332-341, July.
    6. Ximena Garcia-Rada & Lalin Anik & Dan Ariely, 2019. "Consuming together (versus separately) makes the heart grow fonder," Marketing Letters, Springer, vol. 30(1), pages 27-43, March.
    7. repec:cup:judgdm:v:8:y:2013:i:3:p:250-267 is not listed on IDEAS
    8. Nagpal, Anish & Lei, Jing & Khare, Adwait, 2015. "To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions," Journal of Retailing, Elsevier, vol. 91(3), pages 422-435.
    9. Lemarié, Linda & Chebat, Jean-Charles, 2013. "Resist or comply: Promoting responsible gambling among youth," Journal of Business Research, Elsevier, vol. 66(1), pages 137-140.
    10. Peggy J. Liu & Kelly L. Haws & Cait Lamberton & Troy H. Campbell & Gavan J. Fitzsimons, 2015. "Vice-Virtue Bundles," Management Science, INFORMS, vol. 61(1), pages 204-228, January.
    11. Jafarli, Farid, 2024. "Interpersonal Projection Bias: Experimental Evidence," SocArXiv qrk73, Center for Open Science.
    12. Khandeparkar, Kapil & Motiani, Manoj & Sharma, Amalesh, 2021. "Thank you for not smoking – A multi-method investigation to understand the effect of anti-smoking warnings in television programs," Journal of Business Research, Elsevier, vol. 128(C), pages 462-472.
    13. Golovacheva, E., 2016. "When consumers activate persuasion knowledge: Review of antecedents and consequences," Working Papers 6440, Graduate School of Management, St. Petersburg State University.
    14. Nava Ashraf & Diego Aycinena & Claudia Martínez A. & Dean Yang, 2015. "Savings in Transnational Households: A Field Experiment among Migrants from El Salvador," The Review of Economics and Statistics, MIT Press, vol. 97(2), pages 332-351, May.
    15. Anne Hamby & Cristel Russell, 2022. "How does ambivalence affect young consumers’ response to risky products?," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 841-863, July.
    16. repec:dau:papers:123456789/3624 is not listed on IDEAS
    17. David Rowthorn, 2019. "Is Child Advertising Inherently Unfair?," Journal of Business Ethics, Springer, vol. 158(3), pages 603-615, September.
    18. repec:ers:journl:v:vi:y:2018:i:1:p:3-13 is not listed on IDEAS
    19. Michael Thomas, 2019. "Was Television Responsible for a New Generation of Smokers?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 689-707.
    20. Teng, Lefa & Sun, Chuluo & Chen, Yifei & Lever, Michael W. & Foti, Lianne, 2024. "Partner or servant? The influence of robot role positioning on consumers’ brand evaluations," Journal of Business Research, Elsevier, vol. 180(C).
    21. Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018. "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-13.
    22. Capella, Michael L. & Webster, Cynthia & Kinard, Brian R., 2011. "A review of the effect of cigarette advertising," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 269-279.
    23. Romaniuk, Jenni & Dawes, John & Nenycz-Thiel, Magda, 2014. "Generalizations regarding the growth and decline of manufacturer and store brands," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 725-734.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:131:y:2015:i:3:p:567-575. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.