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What’s Worse in Times of Product-Harm Crisis? Negative Corporate Ability or Negative CSR Reputation?

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  • Sora Kim

Abstract

This study examines the dimensional consequences of (a) having positive prior corporate associations and (b) negative prior corporate associations in times of product-harm crisis by applying two dimensions of corporate associations (corporate ability vs. corporate social responsibility). The findings indicate that the disadvantages of having negative prior corporate ability (CA) associations are bigger than having negative corporate social responsibility (CSR) associations in times of product-harm crisis, whereas the advantages of having positive prior CSR associations are bigger than having positive CA associations. This study also provides directions for how to manage reputational strengths and weaknesses prior to a crisis as part of reputation and crisis management. Copyright Springer Science+Business Media Dordrecht 2014

Suggested Citation

  • Sora Kim, 2014. "What’s Worse in Times of Product-Harm Crisis? Negative Corporate Ability or Negative CSR Reputation?," Journal of Business Ethics, Springer, vol. 123(1), pages 157-170, August.
    • Handle: RePEc:kap:jbuset:v:123:y:2014:i:1:p:157-170
    DOI: 10.1007/s10551-013-1808-x
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    References listed on IDEAS

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    1. Guido Berens & Cees Riel & Johan Rekom, 2007. "The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other?," Journal of Business Ethics, Springer, vol. 74(3), pages 233-252, September.
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    Cited by:

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    2. John D’Arcy & Idris Adjerid & Corey M. Angst & Ante Glavas, 2020. "Too Good to Be True: Firm Social Performance and the Risk of Data Breach," Information Systems Research, INFORMS, vol. 31(4), pages 1200-1223, December.
    3. Dong Lu & Yide Liu & Hongfeng Zhang & Ivan K. W. Lai, 2016. "The Ethical Judgment and Moral Reaction to the Product-Harm Crisis: Theoretical Model and Empirical Research," Sustainability, MDPI, vol. 8(7), pages 1-17, July.
    4. Jung, Hyo Sun & Seo, Kyung Hwa & Lee, Soo Bum & Yoon, Hye Hyun, 2018. "Corporate association as antecedents of consumer behaviors: The dynamics of trust within and between industries," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 30-38.
    5. Tomasz L. Nawrocki & Danuta Szwajca, 2021. "A Multidimensional Comparative Analysis of Involvement in CSR Activities of Energy Companies in the Context of Sustainable Development Challenges: Evidence from Poland," Energies, MDPI, vol. 14(15), pages 1-19, July.
    6. Menno D. T. Jong & Mark Meer, 2017. "How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities," Journal of Business Ethics, Springer, vol. 143(1), pages 71-83, June.
    7. Yang, Zhiyong & Freling, Traci & Sun, Sijie & Richardson-Greenfield, Pam, 2022. "When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses," Journal of Business Research, Elsevier, vol. 150(C), pages 102-120.
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