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To Avenge or Not to Avenge? Exploring the Interactive Effects of Moral Identity and the Negative Reciprocity Norm

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  • Laurie Barclay
  • David Whiteside
  • Karl Aquino

Abstract

Across three studies, the authors examine the interactive effects of moral identity and the negative reciprocity norm in predicting revenge. The general argument is that moral identity provides the motivational impetus for individuals’ responses, whereas the normative framework that people adopt as a basis for guiding moral action (e.g., negative reciprocity norm) influences the direction of the response. Results indicated that moral identity and the negative reciprocity norm significantly interacted to predict revenge. More specifically, the symbolization dimension of moral identity interacted with the negative reciprocity norm to predict revenge when individuals were the targets of mistreatment, whereas the internalization dimension of moral identity interacted with the negative reciprocity norm to predict revenge when individuals were the observers of mistreatment. Theoretical implications related to the differences between the symbolization and internalization dimensions of moral identity, the importance of examining normative frameworks, and the functionality of revenge are discussed. Copyright Springer Science+Business Media Dordrecht 2014

Suggested Citation

  • Laurie Barclay & David Whiteside & Karl Aquino, 2014. "To Avenge or Not to Avenge? Exploring the Interactive Effects of Moral Identity and the Negative Reciprocity Norm," Journal of Business Ethics, Springer, vol. 121(1), pages 15-28, April.
    • Handle: RePEc:kap:jbuset:v:121:y:2014:i:1:p:15-28
    DOI: 10.1007/s10551-013-1674-6
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    References listed on IDEAS

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    1. Tripp, Thomas M. & Bies, Robert J. & Aquino, Karl, 2002. "Poetic justice or petty jealousy? The aesthetics of revenge," Organizational Behavior and Human Decision Processes, Elsevier, vol. 89(1), pages 966-984, September.
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    3. Colquitt, Jason A. & Scott, Brent A. & Judge, Timothy A. & Shaw, John C., 2006. "Justice and personality: Using integrative theories to derive moderators of justice effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(1), pages 110-127, May.
    4. Ruffle, Bradley J., 1998. "More Is Better, But Fair Is Fair: Tipping in Dictator and Ultimatum Games," Games and Economic Behavior, Elsevier, vol. 23(2), pages 247-265, May.
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    9. Ramona Demasi & Christian Voegtlin, 2023. "When the Private and the Public Self Don’t Align: The Role of Discrepant Moral Identity Dimensions in Processing Inconsistent CSR Information," Journal of Business Ethics, Springer, vol. 187(1), pages 73-96, September.
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    11. Farrar, Jonathan & Hausserman, Cass & Rennie, Morina, 2019. "The influence of revenge and financial rewards on tax fraud reporting intentions," Journal of Economic Psychology, Elsevier, vol. 71(C), pages 102-116.
    12. Wei Li & Si Chen & Zhihao Wang & Guomin Li & Xiaoguang Liu, 2022. "The Influence of Message Framing on Residents’ Waste Separation Willingness—The Mediating Role of Moral Identity," IJERPH, MDPI, vol. 19(10), pages 1-18, May.
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