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Let's go shopping

Author

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  • Gerard Ryan
  • Inma Rodríguez

Abstract

Brown and Reid [1997] employed an introspective approach to their examination of consumers' shopping experiences. The authors focused on the negative aspects or feelings associated with shopping. The principal aim of this current paper is to replicate the Brown and Reid research at an international level to discover whether their findings were relevant regarding shoppers' behavior across different national markets. With this in mind, some international master's of business administration students were asked to write their own introspective essays on shopping. The essay was to reflect the student's opinions, experiences, likes, and dislikes on shopping. Copyright International Atlantic Economic Society 2001

Suggested Citation

  • Gerard Ryan & Inma Rodríguez, 2001. "Let's go shopping," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 7(2), pages 259-266, May.
    • Handle: RePEc:kap:iaecre:v:7:y:2001:i:2:p:259-266:10.1007/bf02296014
    DOI: 10.1007/BF02296014
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    References listed on IDEAS

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    1. Wallendorf, Melanie & Brucks, Merrie, 1993. "Introspection in Consumer Research: Implementation and Implications," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 339-359, December.
    2. Belk, Russell W, 1975. "Situational Variables and Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 157-164, December.
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    Cited by:

    1. Fatema-Tuz-Zohora, 2019. "Factors Influencing Online Shopping Behavior of International Students: A Case Study in Guangzhou, China," International Journal of Science and Business, IJSAB International, vol. 3(1), pages 239-259.

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