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Comment gérer des expériences extraordinaires ? Analyse et recommandations à partir d'une immersion dans les parcs à thème

Author

Listed:
  • Blandine Anteblian

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Laurence Graillot

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Rémi Mencarelli

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

The designers and managers of amusement parks seek above all to encourage the visitor's immersion in the heart of an extraordinary experience. Yet access to this type of experience is not systematic and the visitor's immersion does not seem permanent. The aim of this paper is to deepen understanding of the park experience. The analysis of 41 introspective diaries of visitors to amusement parks identifes states of immersion but also other states submersion, emersion, reject). On a managerial plan, this approach offers understanding keys to theme park managers on experiences related to this offer.

Suggested Citation

  • Blandine Anteblian & Laurence Graillot & Rémi Mencarelli, 2011. "Comment gérer des expériences extraordinaires ? Analyse et recommandations à partir d'une immersion dans les parcs à thème," Post-Print hal-00950569, HAL.
    • Handle: RePEc:hal:journl:hal-00950569
    Note: View the original document on HAL open archive server: https://hal.science/hal-00950569
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    References listed on IDEAS

    as
    1. Wallendorf, Melanie & Brucks, Merrie, 1993. "Introspection in Consumer Research: Implementation and Implications," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 339-359, December.
    2. R. Ladwein & M. Ouvry, 2007. "Entre recherche et production d'expérience dans les environnements commerçants : l'expérience vécue," Post-Print hal-00199096, HAL.
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