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A Study of Consumer Behavior Using Laboratory Data

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  • Philippe Février
  • Michael Visser

Abstract

This paper reports the results of an experiment in which subjects had to buy real products in 5 different budget/price situations. Subjects were randomly drawn from the population of a medium-sized French city, and some of their socio-economic characteristics were recorded. We check the consistency of product choices with the Generalized Axiom of Revealed Preferences (GARP), and find that 29% of the subjects are GARP-inconsistent. This inconsistency rate is slightly lower than the ones found in comparable studies. A possible explanation for our lower rate of GARP violations might be that the subjects in our study were confronted with less budget/price situations. In looking for determinants of the GARP violations, we find that gender, the size of the household, the degree of switching between different products, and the times spent on performing experimental tasks have significant impacts on the probability of GARP-inconsistency. Copyright Kluwer Academic Publishers 2004

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  • Philippe Février & Michael Visser, 2004. "A Study of Consumer Behavior Using Laboratory Data," Experimental Economics, Springer;Economic Science Association, vol. 7(1), pages 93-114, February.
    • Handle: RePEc:kap:expeco:v:7:y:2004:i:1:p:93-114
    DOI: 10.1023/A:1026266122863
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    2. Philippe Février & Michael Visser, 2004. "A Study of Consumer Behavior Using Laboratory Data," Experimental Economics, Springer;Economic Science Association, vol. 7(1), pages 93-114, February.
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    1. Philippe Février & Michael Visser, 2004. "A Study of Consumer Behavior Using Laboratory Data," Experimental Economics, Springer;Economic Science Association, vol. 7(1), pages 93-114, February.
    2. Douglas D. Davis & Edward L. Millner, 2005. "Rebates, Matches, and Consumer Behavior," Southern Economic Journal, John Wiley & Sons, vol. 72(2), pages 410-421, October.
    3. Forges, Françoise & Iehlé, Vincent, 2014. "Afriat’s theorem for indivisible goods," Journal of Mathematical Economics, Elsevier, vol. 54(C), pages 1-6.
    4. Daniel John Zizzo & Melanie Parravano & Ryota Nakamura & Suzanna Forwood & Marc Suhrcke, 2021. "The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks," Experimental Economics, Springer;Economic Science Association, vol. 24(4), pages 1294-1324, December.
    5. van Bruggen, Paul & Heufer, Jan, 2017. "Afriat in the lab," Journal of Economic Theory, Elsevier, vol. 169(C), pages 546-550.
    6. Andreoni,J. & Harbaugh,W.T., 2005. "Power indices for revealed preference tests," Working papers 10, Wisconsin Madison - Social Systems.
    7. Cox, James C., 2010. "Some issues of methods, theories, and experimental designs," Journal of Economic Behavior & Organization, Elsevier, vol. 73(1), pages 24-28, January.
    8. Pires Gonçalves, Ricardo, 2008. "Consumer Behavior: Product Characteristics and Quality Perception," MPRA Paper 11142, University Library of Munich, Germany.
    9. Marc-Arthur Diaye & Michal Wong-Urdanivia, 2005. "A simple test of Richter-rationality," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00084390, HAL.
    10. Marc-Arthur Diaye & François Gardes & Christophe Starzec, 2009. "GARP violation, Economic Environment Distortions and Shadow Prices : Evidence from Household Expenditure Panel Data," Post-Print halshs-00376747, HAL.
    11. Carrillo, Juan & Brocas, Isabelle & Combs, T. Dalton, 2015. "Consistency in Simple vs. Complex Choices over the Life Cycle," CEPR Discussion Papers 10457, C.E.P.R. Discussion Papers.
    12. Manzini, Paola & Mariotti, Marco, 2006. "Two-Stage Boundedly Rational Choice Procedures: Theory and Experimental Evidence," IZA Discussion Papers 2341, Institute of Labor Economics (IZA).
    13. Marc-Arthur Diaye & François Gardes & Christophe Starzec, 2009. "GARP violation, economic environment distortions and shadow prices: Evidence from household expenditure panel data," Documents de travail du Centre d'Economie de la Sorbonne 09020, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
    14. W D A Bryant, 2009. "General Equilibrium:Theory and Evidence," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 6875, December.
    15. J. C. Poindexter & Julia B. Earp & David L. Baumer, 2006. "An experimental economics approach toward quantifying online privacy choices," Information Systems Frontiers, Springer, vol. 8(5), pages 363-374, December.
    16. Sam Cosaert & Thomas Demuynck, 2015. "Revealed preference theory for finite choice sets," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 59(1), pages 169-200, May.
    17. Marc-Arthur Diaye & François Gardes & Christophe Starzec, 2010. "GARP violation, Economic Environment Distortions and Shadow Prices: Evidence from Household Expenditure Panel Data," Post-Print halshs-00449463, HAL.
    18. Wang, Jian & Iversen, Tor & Hennig-Schmidt, Heike & Godager, Geir, 2020. "Are patient-regarding preferences stable? Evidence from a laboratory experiment with physicians and medical students from different countries," European Economic Review, Elsevier, vol. 125(C).
    19. Heufer, Jan, 2014. "Nonparametric comparative revealed risk aversion," Journal of Economic Theory, Elsevier, vol. 153(C), pages 569-616.
    20. Matej Opatrny, 2018. "Extent of Irrationality of the Consumer: Combining the Critical Cost Eciency and Houtman Maks Indices," Working Papers IES 2018/11, Charles University Prague, Faculty of Social Sciences, Institute of Economic Studies, revised Apr 2018.
    21. Eileen Tipoe & Abi Adams & Ian Crawford, 2022. "Revealed preference analysis and bounded rationality [Consume now or later? Time inconsistency, collective choice and revealed preference]," Oxford Economic Papers, Oxford University Press, vol. 74(2), pages 313-332.
    22. Pavel TOMSIK & Hana STOJANOVA & Jiri SEDLO & Ida VAJCNEROVA, 2016. "Factors of profitability of the grapes production," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 62(6), pages 292-297.
    23. Brocas, Isabelle & Carrillo, Juan D. & Combs, T. Dalton & Kodaverdian, Niree, 2019. "Consistency in simple vs. complex choices by younger and older adults," Journal of Economic Behavior & Organization, Elsevier, vol. 157(C), pages 580-601.
    24. Moscati, Ivan & Tubaro, Paola, 2009. "Random behavior and the as-if defense of rational choice theory in demand experiments," LSE Research Online Documents on Economics 27001, London School of Economics and Political Science, LSE Library.
    25. Paul Oslington, 2012. "General Equilibrium: Theory and Evidence," The Economic Record, The Economic Society of Australia, vol. 88(282), pages 446-448, September.

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