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Social and semantic network analysis of Facebook pages: the case of Brexit and Bremain leaders

Author

Listed:
  • Sung-Hoon Park

    (Korea University Division of International Studies and Graduate School of International Studies)

  • Sung-Won Yoon

    (The University of Suwon)

  • Sae Won Chung

    (Korea University Graduate School of International Studies)

Abstract

This paper aims to probe how leaders of Brexit (Nigel Farage) and Bremain (David Cameron) camps communicated with the UK public via Facebook fan pages. This study employed two different types of data analysis (social network analysis and semantic network analysis) for exploring the structure and the contents of information diffusion process. These analyses yielded the opposite results. For social network analysis, Bremain Camp showed a preponderance regarding the numbers of commentators, their relationships and network distance. Conversely, for the semantic network analysis, the results suggested that Brexit-related framings were salient in both leaders’ Facebook fan pages. In other words, even though these two leaders have different perspectives and opinions to the Brexit, both Facebook fan pages eventually promoted Brexit campaigns to their followers. In addition, this study was able to find out Brexiters strategically approached and effectively persuaded a substantial pool of Bremainers.

Suggested Citation

  • Sung-Hoon Park & Sung-Won Yoon & Sae Won Chung, 2020. "Social and semantic network analysis of Facebook pages: the case of Brexit and Bremain leaders," Asia Europe Journal, Springer, vol. 18(4), pages 479-492, December.
    • Handle: RePEc:kap:asiaeu:v:18:y:2020:i:4:d:10.1007_s10308-019-00567-x
    DOI: 10.1007/s10308-019-00567-x
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    References listed on IDEAS

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    1. Robert M. Bond & Christopher J. Fariss & Jason J. Jones & Adam D. I. Kramer & Cameron Marlow & Jaime E. Settle & James H. Fowler, 2012. "A 61-million-person experiment in social influence and political mobilization," Nature, Nature, vol. 489(7415), pages 295-298, September.
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