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A 61-million-person experiment in social influence and political mobilization

Author

Listed:
  • Robert M. Bond

    (University of California, San Diego, La Jolla, California 92093, USA)

  • Christopher J. Fariss

    (University of California, San Diego, La Jolla, California 92093, USA)

  • Jason J. Jones

    (University of California, San Diego, La Jolla, California 92093, USA)

  • Adam D. I. Kramer

    (Data Science, Facebook, Inc., Menlo Park, California 94025, USA)

  • Cameron Marlow

    (Data Science, Facebook, Inc., Menlo Park, California 94025, USA)

  • Jaime E. Settle

    (University of California, San Diego, La Jolla, California 92093, USA)

  • James H. Fowler

    (University of California, San Diego, La Jolla, California 92093, USA
    University of California, San Diego, La Jolla, California 92093, USA)

Abstract

Political mobilization messages delivered to 61 million Facebook users during the 2010 US congressional elections directly influenced political self-expression, information seeking and real-world voting behaviour of millions of people and their friends, with social transmission occurring mainly between close friends and having a greater effect than the direct effect of the messages themselves.

Suggested Citation

  • Robert M. Bond & Christopher J. Fariss & Jason J. Jones & Adam D. I. Kramer & Cameron Marlow & Jaime E. Settle & James H. Fowler, 2012. "A 61-million-person experiment in social influence and political mobilization," Nature, Nature, vol. 489(7415), pages 295-298, September.
    • Handle: RePEc:nat:nature:v:489:y:2012:i:7415:d:10.1038_nature11421
    DOI: 10.1038/nature11421
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