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Asian perception of the EU after Brexit: the case of Taiwan

Author

Listed:
  • Hungdah Su

    (National Taiwan University)

  • Kuo-chun Yeh

    (National Taiwan University)

Abstract

The Brexit was in general interpreted as damage to the EU image abroad. In order to understand this damage and to propose some remedies for the EU public diplomacy in Asia, the authors conducted a media analysis of mainstream newspapers between May and October 2016 and a general survey between July 2016 and February 2017 in Taiwan. Based upon this analysis and survey, the authors intended to give a picture of EU image in Taiwanese media and people’s perception after the Brexit and find out key factors shaping this image. According to them, EU was frequently reported as a reference rather than a focus in Asian media, of which a majority of reports were neither positive nor negative. Brexit did increase visibility of the EU but in a very negative way. In order to remedy this damage and promote EU image in the aftermath of Brexit, the authors proposed two approaches after an in-depth study of all of those news reports and the general survey. It is suggested that EU should continue to strengthen its bilateral relationship with Asian countries and, at the same time, adopt normative actions on the world stage.

Suggested Citation

  • Hungdah Su & Kuo-chun Yeh, 2018. "Asian perception of the EU after Brexit: the case of Taiwan," Asia Europe Journal, Springer, vol. 16(4), pages 395-421, December.
    • Handle: RePEc:kap:asiaeu:v:16:y:2018:i:4:d:10.1007_s10308-018-0516-7
    DOI: 10.1007/s10308-018-0516-7
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    References listed on IDEAS

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    1. Natalia Chaban & Serena Kelly, 2017. "Tracing the evolution of EU images using a case-study of Australia and New Zealand," Journal of Common Market Studies, Wiley Blackwell, vol. 55(4), pages 691-708, July.
    2. Yutaka Kurihara, 2017. "The Impact of ‘Brexit’ on Japanese International Trade in EU," Business, Management and Economics Research, Academic Research Publishing Group, vol. 3(6), pages 57-61, 06-2017.
    3. repec:unt:esctis:tis20 is not listed on IDEAS
    4. Jacob Wood & Haejin Jang, 2017. "Brexit: The Economic and Political Implications for Asia," Social Sciences, MDPI, vol. 6(2), pages 1-11, April.
    5. Natalia Chaban & Martin Holland, 2015. "Theorizing and framing ‘Normative Power Europe’: Asian journalists’ comparative perspectives," Asia Europe Journal, Springer, vol. 13(3), pages 285-296, September.
    6. Jacob, Arun & Graham, Louis & Moller, Anders K, 2017. "Implications of Brexit to the Asia-Pacific region: with a focus on least developed countries," MPRA Paper 78941, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

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