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The Evolved And More Complex Role Of Travel Agencies And Tour Operators In The Online Era. Effects On Their Marketing Management

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  • Ourania Vitouladiti

    (Technological Educational Institute of Athens, Greece)

Abstract

It has been more than a decade since several authors predicted the demise of traditional travel agents due to the rapid development of the internet and the online booking systems...

Suggested Citation

  • Ourania Vitouladiti, 2015. "The Evolved And More Complex Role Of Travel Agencies And Tour Operators In The Online Era. Effects On Their Marketing Management," Tourism Research Institute, Journal of Tourism Research, vol. 11(1), pages 190-200, September.
    • Handle: RePEc:jtr:journl:v:11:y:2015:i:1:p:190-200
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    File URL: http://indexing.jotr.eu/Jotr/Volume11/V11-15.pdf
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    References listed on IDEAS

    as
    1. Robert J. Kauffman & Charles A. Wood, 2007. "Follow the leader: price change timing in Internet-based selling," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(7), pages 679-700.
    2. Rex E. Pereira, 2001. "Influence of Query-Based Decision Aids on Consumer Decision Making in Electronic Commerce," Information Resources Management Journal (IRMJ), IGI Global, vol. 14(1), pages 31-48, January.
    3. Oecd, 2001. "The Internet and Business Performance," OECD Digital Economy Papers 57, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Gogonea Rodica-Manuela & Zaharia Radu Serban & Balacescu Aniela, 2019. "Considerations About External Tourist Actions Organized By Travel Agencies From Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 6-13, December.

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    More about this item

    Keywords

    travel agency; tour operator; online travel agencies (OTA); package tours; intermediaries; marketing;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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