The Influence of Relational Bonds and Innovative Marketing on Consumer Perception ¨C A Study of Theme Parks
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Cited by:
- Fatoki Olawale, 2019. "Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa," Foundations of Management, Sciendo, vol. 11(1), pages 277-290, January.
- Maziriri E T & Chinomona E, 2016. "Modeling the Influence of Relationship Marketing, Green Marketing and Innovative Marketing on the Business Performance of Small, Medium and Micro Enterprises (SMMES)," Journal of Economics and Behavioral Studies, AMH International, vol. 8(3), pages 127-139.
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Keywords
customer relational bonds; innovative marketing; theme parks; consumer behaviour;All these keywords.
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