The Effect of Serif and San Serif Typeface of Luxury Fashion Logotype on Chinese Consumers’ Brand Perception
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Pillai, Kishore Gopalakrishna & Katsikeas, Constantine S. & Presi, Caterina, 2012. "Print advertising: Type size effects," Journal of Business Research, Elsevier, vol. 65(6), pages 865-868.
- Ajitha, S. & Sivakumar, V.J., 2017. "Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 103-113.
- Teng, Lefa & Xie, Chenxin & Liu, Tianjiao & Wang, Fan & Foti, Lianne, 2021. "The effects of uppercase vs. lowercase letters on consumers’ perceptions and brand attitudes," Journal of Business Research, Elsevier, vol. 136(C), pages 164-175.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Jin, Ting & Prentice, Catherine & Shao, Wei, 2021. "Identifying antecedent conditions for luxury brand purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
- Yadav, Rambalak & Giri, Arunangshu & Chatterjee, Satakshi, 2022. "Understanding the users' motivation and barriers in adopting healthcare apps: A mixed-method approach using behavioral reasoning theory," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
- Shahid, Shadma & Adil, Mohd & Sadiq, Mohd & Dash, Ganesh, 2024. "Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Kim, Myung Ja & Hall, C. Michael & Kwon, Ohbyung & Sohn, Kwonsang, 2024. "Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Jebarajakirthy, Charles & Das, Manish, 2021. "Uniqueness and luxury: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
- Brito, Pedro Quelhas & Pratas, Joaquim, 2015. "Tourism brochures: Linking message strategies, tactics and brand destination attributes," Tourism Management, Elsevier, vol. 48(C), pages 123-138.
- Teng, Lefa & Sun, Chuluo & Chen, Yifei & Lever, Michael W. & Foti, Lianne, 2024. "Partner or servant? The influence of robot role positioning on consumers’ brand evaluations," Journal of Business Research, Elsevier, vol. 180(C).
- Tiansheng Xia & Xiujuan Fan & Jingwei Zhang & Tingting Liu, 2023. "Influence of Complexity in Low-Fat Food Packaging on Chinese Consumers’ Purchase Intentions," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
- Anil K. Agrawal & Amit Ambar Gupta & Manu K. Vora, 2021. "Optimal pricing and lot-sizing policies under promotional expense for some Veblen products," OPSEARCH, Springer;Operational Research Society of India, vol. 58(1), pages 83-108, March.
- Jin, S. Venus & Ryu, Ehri, 2020. "“I'll buy what she's #wearing†: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- Zhang, Min & Li, Yuzhuo & Gu, Rongjie & Luo, Cheng, 2021. "What type of purchase do you prefer to share on social networking sites: Experiential or material?," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Ahmad Hamdani & Idris Gautama So & Amalia E. Maulana & Asnan Furinto, 2023. "How Can Conspicuous Omni-Signaling Fulfil Social Needs and Induce Re-Consumption?," Sustainability, MDPI, vol. 15(11), pages 1-21, June.
- Mann, Manveer & Kwon, Wi-Suk & Byun, Sang-Eun, 2018. "Shifting value perceptions among young urban Indian consumers: The role of need for distinctiveness and western acculturation," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 127-133.
- Flores, Fernan Patrick & Prasetyo, Yogi Tri, 2024. "Determining factors affecting the upselling acceptance of business class seats among Filipino passengers: An extended theory of planned behavior approach," Journal of Air Transport Management, Elsevier, vol. 121(C).
- Wu, Shuilong & Hu, Zekun & Li, You & Yuan, Yongna, 2024. "How brand familiarity affects green product purchase intention: The moderating role of streamers’ environmental knowledge," Technology in Society, Elsevier, vol. 77(C).
- Yadav, Rambalak & Yadav, Radha, 2024. "Are consumers ready to adopt electric vehicles? Analyzing the barriers and motivators associated with electric vehicle adoption in India: Policy implications for various stakeholders," Energy Policy, Elsevier, vol. 190(C).
- Luis J. Camacho & Cristian Salazar-Concha & Patricio Ramírez-Correa, 2020. "The Influence of Xenocentrism on Purchase Intentions of the Consumer: The Mediating Role of Product Attitudes," Sustainability, MDPI, vol. 12(4), pages 1-12, February.
- Woo, Hongjoo & Chung, Angie & Richey, Robert Glenn & Hopkins, Christopher & Lee, Kangbok, 2022. "Product-flyer location and type of product categories in retailing," Journal of Business Research, Elsevier, vol. 138(C), pages 146-160.
- Hafiz Ihsan Ur Rehman & Ayeza Zubair & Maryem Bibi & Saleem Parvaiz & Hafiz Muhammad Imran Akram, 2023. "Impact Of Religiosity And Self-Congruence On Impulsive And Obsessive Behaviour: A Mediation And Moderation Perspective," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 18-33.
- Han Ma & Hannah K. Bradshaw & Narayan Janakiraman & Sarah E. Hill, 2019. "Spending as protection: the need for safety increases preference for luxury products," Marketing Letters, Springer, vol. 30(1), pages 45-56, March.
More about this item
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:jbar11:v:11:y:2022:i:2:p:9. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Grace Lee (email available below). General contact details of provider: http://jbar.sciedupress.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.