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Factors Underlying Attitude Formation Towards Crowdfunding in India

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  • Hasnan Baber

Abstract

The study is aimed to understand the underlying factors for shaping the attitude of contributors or lenders in crowdfunding. Crowdfunding is an innovative method of raising funds through technological advances. As a large population which is known as ¡°crowd¡± has shown its interest in this novel approach of raising funds, it is important to recognize the factors influencing attitude formation towards crowdfunding. This study also analyzes the demographic properties of the crowd from previous studies and comparing the same with this study. The data was collected from 142 respondents in India through a structured questionnaire comprised of 15 items. Data was analyzed using various statistical tools like data reliability, sample adequacy, correlation, and regression.

Suggested Citation

  • Hasnan Baber, 2019. "Factors Underlying Attitude Formation Towards Crowdfunding in India," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 10(4), pages 46-54, July.
    • Handle: RePEc:jfr:ijfr11:v:10:y:2019:i:4:p:46-54
    DOI: 10.5430/ijfr.v10n4p46
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    References listed on IDEAS

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    1. Fabrice Hervé & Armin Schwienbacher, 2018. "Crowdfunding And Innovation," Journal of Economic Surveys, Wiley Blackwell, vol. 32(5), pages 1514-1530, December.
    2. Shneor, Rotem & Munim, Ziaul Haque, 2019. "Reward crowdfunding contribution as planned behaviour: An extended framework," Journal of Business Research, Elsevier, vol. 103(C), pages 56-70.
    3. Simonson, Itamar & Nowlis, Stephen M., 2000. "The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons," Research Papers 1610, Stanford University, Graduate School of Business.
    4. Gregor Dorfleitner & Lars Hornuf & Matthias Schmitt & Martina Weber, 2017. "FinTech in Germany," Springer Books, Springer, number 978-3-319-54666-7, January.
    5. Simonson, Itamar & Nowlis, Stephen M, 2000. "The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(1), pages 49-68, June.
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    Cited by:

    1. Baber, Hasnan, 2020. "Intentions to participate in political crowdfunding- from the perspective of civic voluntarism model and theory of planned behavior," Technology in Society, Elsevier, vol. 63(C).
    2. Hasnan Baber, 2019. "Subjective Norms and Intention- A Study of Crowdfunding in India," Research in World Economy, Research in World Economy, Sciedu Press, vol. 10(3), pages 136-146, December.
    3. Swati Gupta & Sahil Raj & Sanjay Gupta & Ajay Sharma, 2023. "Prioritising crowdfunding benefits: a fuzzy-AHP approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(1), pages 379-403, February.

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