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Consumer Buying Behaviour Towards Automobile Industry in National Capital Region

Author

Listed:
  • Sanjay Singh Yadav

    (Ph. D. Research Scholar, Faculty of Commerce and Business Administration, D. N. College, Meerut (U.P.))

Abstract

This paper explores the consumer buying behaviour towards passenger cars in National Capital Region (NCR). The scope of the study is limited to certain important buying behavioural aspects like information search and evaluation, brand preference and brand loyalty and factors of motivation. Understanding the customer's satisfaction of the product will help the automobile manufacturer in developing their products to meet customer's needs and designing the proper marketing programs and strategy.

Suggested Citation

  • Sanjay Singh Yadav, 2018. "Consumer Buying Behaviour Towards Automobile Industry in National Capital Region," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 13(2), pages 38-43, October.
    • Handle: RePEc:jct:journl:v:13:y:2018:i:2:p:38-43.
    as

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    File URL: https://www.jctindia.org/index.php/jct/article/view/o18-ssy
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    References listed on IDEAS

    as
    1. Furse, David H & Punj, Girish N & Stewart, David W, 1984. "A Typology of Individual Search Strategies among Purchasers of New Automobiles," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(4), pages 417-431, March.
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    More about this item

    Keywords

    Consumer buying behaviour; Automobile Industry; Purchase decision; Brand choice.;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment

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