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Choice-Based Recommender Systems: A Unified Approach to Achieving Relevancy and Diversity

Author

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  • Hai Jiang

    (Department of Industrial Engineering, Tsinghua University, Beijing 100084, China)

  • Xin Qi

    (Department of Industrial Engineering, Tsinghua University, Beijing 100084, China,)

  • He Sun

    (Department of Industrial Engineering, Tsinghua University, Beijing 100084, China)

Abstract

Recommender systems have been widely used by online stores to suggest items of interest to users. These systems often identify a subset of items from a much larger set that best matches the user's interest. A key concern with existing approaches is overspecialization , which results in returning items that are too similar to each other. Unlike existing solutions that rely on diversity metrics to reduce similarity among recommended items, we propose using choice probability to measure the overall quality of a recommendation list, which unifies the desire to achieve both relevancy and diversity in recommendation. We first define the recommendation problem from the discrete choice perspective. We then model the problem under the multilevel nested logit model, which is capable of handling similarities between alternatives along multiple dimensions. We formulate the problem as a nonlinear binary integer programming problem and develop an efficient dynamic programming algorithm that solves the problem to optimum in O ( nKSR 2 ) time, where n is the number of levels and K is the maximum number of children nests a nest can have in the multilevel nested logit model, S is the total number of items in the item pool, and R is the number of items wanted in recommendation.

Suggested Citation

  • Hai Jiang & Xin Qi & He Sun, 2014. "Choice-Based Recommender Systems: A Unified Approach to Achieving Relevancy and Diversity," Operations Research, INFORMS, vol. 62(5), pages 973-993, October.
  • Handle: RePEc:inm:oropre:v:62:y:2014:i:5:p:973-993
    DOI: 10.1287/opre.2014.1292
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    References listed on IDEAS

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    Cited by:

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    2. Fan, Zhi-Ping & Sun, Minghe, 2016. "A multi-kernel support tensor machine for classification with multitype multiway data and an application to cross-selling recommendationsAuthor-Name: Chen, Zhen-Yu," European Journal of Operational Research, Elsevier, vol. 255(1), pages 110-120.
    3. Huang, Chao & Ding, Yi & Hu, Weihao & Jiang, Yi & Li, Yongzhen, 2021. "Cost-Based attraction recommendation for tour operators under stochastic demand," Omega, Elsevier, vol. 102(C).
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    5. Krueger, Rico & Bierlaire, Michel & Daziano, Ricardo A. & Rashidi, Taha H. & Bansal, Prateek, 2021. "Evaluating the predictive abilities of mixed logit models with unobserved inter- and intra-individual heterogeneity," Journal of choice modelling, Elsevier, vol. 41(C).
    6. Dokyun Lee & Kartik Hosanagar, 2019. "How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment," Service Science, INFORMS, vol. 30(1), pages 239-259, March.
    7. Danaf, Mazen & Guevara, Angelo & Atasoy, Bilge & Ben-Akiva, Moshe, 2020. "Endogeneity in adaptive choice contexts: Choice-based recommender systems and adaptive stated preferences surveys," Journal of choice modelling, Elsevier, vol. 34(C).
    8. Hai Jiang & Rui Chen & He Sun, 2017. "Multiproduct price optimization under the multilevel nested logit model," Annals of Operations Research, Springer, vol. 254(1), pages 131-164, July.
    9. Rui Chen & Hai Jiang, 2020. "Assortment optimization with position effects under the nested logit model," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(1), pages 21-33, February.
    10. Liu, Weihua & Yan, Xiaoyu & Li, Xiang & Wei, Wanying, 2020. "The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 136(C).

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