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Time-Cost Trade-Offs in Overlapped Product Development

Author

Listed:
  • Thomas A. Roemer

    (The Anderson School of Management, University of California at Los Angeles, 110 Westwood Plaza/Box 951481, Los Angeles, California 90095-1481)

  • Reza Ahmadi

    (The Anderson School of Management, University of California at Los Angeles, 110 Westwood Plaza/Box 951481, Los Angeles, California 90095-1481)

  • Robert H. Wang

    (The Anderson School of Management, University of California at Los Angeles, 110 Westwood Plaza/Box 951481, Los Angeles, California 90095-1481)

Abstract

Increasingly shorter product life cycles impel firms to design, develop, and market more products in less time than ever before. Overlapping of design and development stages is commonly regarded as the most promising strategy to reduce product development times. However, overlapping typically requires additional resources and can be costly.Our research addresses the trade-off between product development time and costs and introduces an algorithm to determine an appropriate overlapping strategy under different scenarios. The methodology developed was successfully employed at Rocketdyne Division of Rockwell International.

Suggested Citation

  • Thomas A. Roemer & Reza Ahmadi & Robert H. Wang, 2000. "Time-Cost Trade-Offs in Overlapped Product Development," Operations Research, INFORMS, vol. 48(6), pages 858-865, December.
    • Handle: RePEc:inm:oropre:v:48:y:2000:i:6:p:858-865
    DOI: 10.1287/opre.48.6.858.12396
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    References listed on IDEAS

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    Cited by:

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    3. Golmohammadi, Amirmohsen & Kraft, Tim & Monemian, Seyedamin, 2024. "Setting the deadline and the penalty policy for a new environmental standard," European Journal of Operational Research, Elsevier, vol. 315(1), pages 88-101.
    4. Bernardo A. Huberman & Dennis M. Wilkinson, 2010. "Fluctuating Efforts and Interdependencies in Collaborative Work," Group Decision and Negotiation, Springer, vol. 19(2), pages 169-191, March.
    5. Thomas A. Roemer & Reza Ahmadi, 2004. "Concurrent Crashing and Overlapping in Product Development," Operations Research, INFORMS, vol. 52(4), pages 606-622, August.
    6. Christian Terwiesch & Z. Justin Ren & Teck H. Ho & Morris A. Cohen, 2005. "An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain," Management Science, INFORMS, vol. 51(2), pages 208-220, February.
    7. Qian, Yanjun & Xie, Min & Goh, Thong Ngee & Lin, Jun, 2010. "Optimal testing strategies in overlapped design process," European Journal of Operational Research, Elsevier, vol. 206(1), pages 131-143, October.
    8. Nelson, Richard Graham & Azaron, Amir & Aref, Samin, 2016. "The use of a GERT based method to model concurrent product development processes," European Journal of Operational Research, Elsevier, vol. 250(2), pages 566-578.
    9. Rauniar, Rupak & Doll, William & Rawski, Greg & Hong, Paul, 2008. "Shared knowledge and product design glitches in integrated product development," International Journal of Production Economics, Elsevier, vol. 114(2), pages 723-736, August.
    10. Bernardo A. Huberman & Dennis M. Wilkinson, 2005. "Performance Variability and Project Dynamics," Computational and Mathematical Organization Theory, Springer, vol. 11(4), pages 307-332, December.
    11. Yassine, Ali A. & Sreenivas, Ramavarapu S. & Zhu, Jian, 2008. "Managing the exchange of information in product development," European Journal of Operational Research, Elsevier, vol. 184(1), pages 311-326, January.
    12. Antonio J. Conejo & Nicholas G. Hall & Daniel Zhuoyu Long & Runhao Zhang, 2021. "Robust Capacity Planning for Project Management," INFORMS Journal on Computing, INFORMS, vol. 33(4), pages 1533-1550, October.

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