Spillovers from Online Engagement: How a Newspaper Subscriber’s Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue
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DOI: 10.1287/mnsc.2021.4092
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- Schwierzy, Julian & Wenzel, Tobias, 2024. "Mass customization with additive manufacturing: Blessing or curse for society?," ZEW Discussion Papers 24-046, ZEW - Leibniz Centre for European Economic Research.
- Monsalve-Alamá, Antonio & Ortigosa-Blanch, Arturo & Sánchez-García, Javier, 2023. "The evolution of the media discourse on the implementation of media companies' new digital business models," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
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Keywords
digital monetization; newspaper paywalls; customer retention; matching; synthetic control; causal forest;All these keywords.
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