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Platforms and the Exploration of New Products

Author

Listed:
  • Andrei Hagiu

    (Questrom School of Business, Boston University, Boston, Massachusetts 02215)

  • Julian Wright

    (Department of Economics, National University of Singapore, Singapore 117570, Republic of Singapore)

Abstract

A key strategic decision for platforms is the extent to which they should facilitate the entry of untested new products and sellers alongside established products and sellers. Exploration by current buyers helps future buyers better value these products and sellers. This externality across buyers raises the possibility that there may be too little exploration from the platform’s perspective. On the other hand, when sellers have market power and so price strategically, and platforms extract a share of seller revenue (i.e., charge commissions), the direction of any such bias is not obvious. We provide a theory that predicts when the platform will prefer more, less, or the same level of exploration as that induced by sellers in equilibrium. Our theory can explain why platforms will sometimes have no incentive to steer buyers one way or another, or may actually want to steer buyers toward established products and sellers.

Suggested Citation

  • Andrei Hagiu & Julian Wright, 2020. "Platforms and the Exploration of New Products," Management Science, INFORMS, vol. 66(4), pages 1527-1543, April.
    • Handle: RePEc:inm:ormnsc:v:66:y:2020:i:4:p:1527-1543
    DOI: 10.1287/mnsc.2018.3272
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    References listed on IDEAS

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    Cited by:

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    6. Wu, Aiqi & Song, Di & Liu, Yihui, 2022. "Platform synergy and innovation speed of SMEs: The roles of organizational design and regional environment," Journal of Business Research, Elsevier, vol. 149(C), pages 38-53.
    7. Xu, Yu & Hazée, Simon & So, Kevin Kam Fung & Li, K. Daisy & Malthouse, Edward Carl, 2021. "An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy," Journal of Business Research, Elsevier, vol. 135(C), pages 127-136.
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    9. Kazakova, E. & Sandomirskaia, M. & Suvorov, A. & Khazhgerieva, A. & Shavshin, R., 2023. "Platforms, online labor markets, and crowdsourcing. Part 1. Traditional online labor market," Journal of the New Economic Association, New Economic Association, vol. 60(3), pages 120-148.

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