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Creativity Enhancement in Problem Solving: Through Software or Process?

Author

Listed:
  • George M. Marakas

    (Department of Information Systems, College of Business Administration, University of Maryland, College Park, Maryland 20742)

  • Joyce J. Elam

    (Department of Decision Sciences and Information Systems, College of Business Administration, Florida International University, Miami, Florida 33199)

Abstract

This paper reports the results of a controlled laboratory experiment in which the work of Elam and Mead (Elam, J. J., M. Mead. 1990. Can software influence creativity? Inform. Systems Res. 1(1) 1--23.) was both replicated and extended to explore how knowledge and use of a creativity-enhancing process employed both manually and delivered via computer software affect the level of creativity in response to a problem-solving task. The results suggest the enhancement of creativity in response to open-ended problems is significantly affected by the process employed by the decision maker rather than the vehicle by which the process is delivered. Further, the results indicate that the capability of a decision support system (DSS) to provide directed guidance in the application of a process combined with user knowledge of the underlying process model improves creativity enhancement over use of either the DSS or the process alone.

Suggested Citation

  • George M. Marakas & Joyce J. Elam, 1997. "Creativity Enhancement in Problem Solving: Through Software or Process?," Management Science, INFORMS, vol. 43(8), pages 1136-1146, August.
    • Handle: RePEc:inm:ormnsc:v:43:y:1997:i:8:p:1136-1146
    DOI: 10.1287/mnsc.43.8.1136
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    Citations

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    Cited by:

    1. Monica J. Garfield & Nolan J. Taylor & Alan R. Dennis & John W. Satzinger, 2001. "Research Report: Modifying Paradigms—Individual Differences, Creativity Techniques, and Exposure to Ideas in Group Idea Generation," Information Systems Research, INFORMS, vol. 12(3), pages 322-333, September.
    2. Althuizen, N.A.P. & Wierenga, B., 2003. "The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions," ERIM Report Series Research in Management ERS-2003-053-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Wei Zhang & Qingpu Zhang, 2014. "Multi-stage evaluation and selection in the formation process of complex creative solution," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2375-2404, September.
    4. Pierre-Antoine Arrighi & Pascal Le Masson & Benoit Weil, 2013. "Breaking the dilemma between robustness and generativeness: a comparative experiment on the use of new design software at the design-gap," Post-Print hal-00903606, HAL.
    5. Nikolaos Theriou & Dimitrios Maditinos & Georgios Theriou, 2011. "Knowledge Management Enabler Factors and Firm Performance: An Empirical Research of the Greek Medium and Large Firms," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 97-134.
    6. dt ogilvie & Shalei Simms, 2009. "The Impact of Creativity Training on an Accounting Negotiation," Group Decision and Negotiation, Springer, vol. 18(1), pages 75-87, January.
    7. Thouraya Bouabana-Tebibel & Stuart H. Rubin, 2016. "Towards common reusable semantics," Information Systems Frontiers, Springer, vol. 18(5), pages 819-823, October.

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