IDEAS home Printed from https://ideas.repec.org/a/ags/ijofsd/144851.html
   My bibliography  Save this article

A Study of Small Business Owners’ Personal Characteristics and the Use of Marketing Information in the Food and Drink Industry: A Resource-Based Perspective

Author

Listed:
  • Cacciolatti, Luca
  • Wan, Tingting

Abstract

Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The relationship among the owner-manager’s personal characteristics, entrepreneurial orientation (EO) and MO are explored, despite existing literature neglected testing these simple but important relationships. We adopt a resource-based view (RBV) of the firm perspective. This study aims to establish whether the personal characteristics of the entrepreneur impact the use of marketing information. More specifically, this study tests entrepreneurial attitude orientation, marketing expertise and demographic variables for an effect on the use of different types and sources of marketing information as well as the frequency of information usage. Data were collected through a regional survey of 296 small business owners and senior managers in SMEs in the Scottish food and drink industry. Canonical correlation analysis (CCA) and regression analysis was used to test hypothesised relationships. Personal characteristics such as age (p<.05), gender (p<.002), previous experience (p<.05), and marketing expertise (p<.05) are critical factors affecting information use other than EO (p>.05). Implications for policy makers and practitioners involving small business subsidies and entrepreneurs’ marketing training are discussed.

Suggested Citation

  • Cacciolatti, Luca & Wan, Tingting, 2013. "A Study of Small Business Owners’ Personal Characteristics and the Use of Marketing Information in the Food and Drink Industry: A Resource-Based Perspective," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(2), pages 1-14, January.
    • Handle: RePEc:ags:ijofsd:144851
    DOI: 10.22004/ag.econ.144851
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/144851/files/Cacciolati%20ok.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.144851?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Colombo, Massimo G & Delmastro, Marco, 2001. "Technology-Based Entrepreneurs: Does Internet Make a Difference?," Small Business Economics, Springer, vol. 16(3), pages 177-190, May.
    2. Liang Guo & Ganesh Iyer, 2010. "Information Acquisition and Sharing in a Vertical Relationship," Marketing Science, INFORMS, vol. 29(3), pages 483-506, 05-06.
    3. Dmitri Kuksov & Yuanfang Lin, 2010. "Information Provision in a Vertically Differentiated Competitive Marketplace," Marketing Science, INFORMS, vol. 29(1), pages 122-138, 01-02.
    4. Jeffrey G. Covin & G.T. Lumpkin, 2011. "Entrepreneurial Orientation Theory and Research: Reflections on a Needed Construct," Entrepreneurship Theory and Practice, , vol. 35(5), pages 855-872, September.
    5. Ruth, Julie A. & York, Anne, 2004. "Framing information to enhance corporate reputation: The impact of message source, information type, and reference point," Journal of Business Research, Elsevier, vol. 57(1), pages 14-20, January.
    6. Slater, Stanley F. & Narver, John C., 2000. "The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 69-73, April.
    7. Peters, Michael P. & Brush, Candida G., 1996. "Market information scanning activities and growth in new ventures: A comparison of service and manufacturing businesses," Journal of Business Research, Elsevier, vol. 36(1), pages 81-89, May.
    8. G.T. Lumpkin & Keith H. Brigham & Todd W. Moss, 2010. "Long-term orientation: Implications for the entrepreneurial orientation and performance of family businesses," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 22(3-4), pages 241-264, May.
    9. Kurtis G. Fuellhart & Amy K. Glasmeier, 2003. "Acquisition, assessment and use of business information by small- and medium-sized businesses: a demand perspective," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 15(3), pages 229-252, July.
    10. Susan Bartholomew & Anne D. Smith, 2006. "Improving Survey Response Rates from Chief Executive Officers in Small Firms: The Importance of Social Networks," Entrepreneurship Theory and Practice, , vol. 30(1), pages 83-96, January.
    11. Thong, James Y. L., 2001. "Resource constraints and information systems implementation in Singaporean small businesses," Omega, Elsevier, vol. 29(2), pages 143-156, April.
    12. Shaker A. Zahra & Donald O. Neubaum & Galal M. El–Hagrassey, 2002. "Competitive Analysis and New Venture Performance: Understanding the Impact of Strategic Uncertainty and Venture Origin," Entrepreneurship Theory and Practice, , vol. 27(1), pages 1-28, January.
    13. Stuart, Robert W. & Abetti, Pier A., 1990. "Impact of entrepreneurial and management experience on early performance," Journal of Business Venturing, Elsevier, vol. 5(3), pages 151-162, May.
    14. Davidsson, Per & Honig, Benson, 2003. "The role of social and human capital among nascent entrepreneurs," Journal of Business Venturing, Elsevier, vol. 18(3), pages 301-331, May.
    15. Cooper, Arnold C. & Woo, Carolyn Y. & Dunkelberg, William C., 1989. "Entrepreneurship and the initial size of firms," Journal of Business Venturing, Elsevier, vol. 4(5), pages 317-332, September.
    16. Yue, Xiaohang & Mukhopadhyay, Samar K. & Zhu, Xiaowei, 2006. "A Bertrand model of pricing of complementary goods under information asymmetry," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1182-1192, October.
    17. Dawn R. DeTienne & Gaylen N. Chandler, 2007. "The Role of Gender in Opportunity Identification," Entrepreneurship Theory and Practice, , vol. 31(3), pages 365-386, May.
    18. Philipp Koellinger, 2008. "Why are some entrepreneurs more innovative than others?," Small Business Economics, Springer, vol. 31(1), pages 21-37, June.
    19. John A. Pearce II & David A. Fritz & Peter S. Davis, 2010. "Entrepreneurial Orientation and the Performance of Religious Congregations as Predicted by Rational Choice Theory," Entrepreneurship Theory and Practice, , vol. 34(1), pages 219-248, January.
    20. Mukhopadhyay, Samar K. & Yao, Dong-Qing & Yue, Xiaohang, 2008. "Information sharing of value-adding retailer in a mixed channel hi-tech supply chain," Journal of Business Research, Elsevier, vol. 61(9), pages 950-958, September.
    21. Yale, Laura J. & Gilly, Mary C., 1995. "Dyadic perceptions in personal source information search," Journal of Business Research, Elsevier, vol. 32(3), pages 225-237, March.
    22. Neil Tocher & Matthew W. Rutherford, 2009. "Perceived Acute Human Resource Management Problems in Small and Medium Firms: An Empirical Examination," Entrepreneurship Theory and Practice, , vol. 33(2), pages 455-479, March.
    23. Mehmet Pac{s}a & Steven M. Shugan, 1996. "The Value of Marketing Expertise," Management Science, INFORMS, vol. 42(3), pages 370-388, March.
    24. Greg Shaffer & Florian Zettelmeyer, 2002. "When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits," Marketing Science, INFORMS, vol. 21(3), pages 273-293, November.
    25. Donna Marie De Carolis & Barrie E. Litzky & Kimberly A. Eddleston, 2009. "Why Networks Enhance the Progress of New Venture Creation: The Influence of Social Capital and Cognition," Entrepreneurship Theory and Practice, , vol. 33(2), pages 527-545, March.
    26. Yoon, Hyungwook & Zo, Hangjung & Ciganek, Andrew P., 2011. "Does XBRL adoption reduce information asymmetry?," Journal of Business Research, Elsevier, vol. 64(2), pages 157-163, February.
    27. Johan Wiklund & Per Davidsson & David B. Audretsch & Charlie Karlsson, 2011. "The Future of Entrepreneurship Research," Entrepreneurship Theory and Practice, , vol. 35(1), pages 1-9, January.
    28. Barbara Bird & Candida Brush, 2002. "A Gendered Perspective on Organizational Creation," Entrepreneurship Theory and Practice, , vol. 26(3), pages 41-65, April.
    29. Nicolau, Juan Luis & Sellers, Ricardo, 2010. "The quality of quality awards: Diminishing information asymmetries in a hotel chain," Journal of Business Research, Elsevier, vol. 63(8), pages 832-839, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Murnieks, Charles Y. & Cardon, Melissa S. & Haynie, J. Michael, 2020. "Fueling the fire: Examining identity centrality, affective interpersonal commitment and gender as drivers of entrepreneurial passion," Journal of Business Venturing, Elsevier, vol. 35(1).
    2. Francisco Javier Forcadell & Fernando Úbeda, 2022. "Individual entrepreneurial orientation and performance: the mediating role of international entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 18(2), pages 875-900, June.
    3. Howell, Travis, 2022. "Coworking spaces: An overview and research agenda," Research Policy, Elsevier, vol. 51(2).
    4. Jeffery S. McMullen & Katrina M. Brownell & Joel Adams, 2021. "What Makes an Entrepreneurship Study Entrepreneurial? Toward A Unified Theory of Entrepreneurial Agency," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1197-1238, September.
    5. Panagiotis Ganotakis, 2012. "Founders’ human capital and the performance of UK new technology based firms," Small Business Economics, Springer, vol. 39(2), pages 495-515, September.
    6. Francis J. Greene & Liang Han & Susan Marlow, 2013. "Like Mother, Like Daughter? Analyzing Maternal Influences upon Women's Entrepreneurial Propensity," Entrepreneurship Theory and Practice, , vol. 37(4), pages 687-711, July.
    7. Barbara Bird & Leon Schjoedt & J. Robert Baum, 2012. "Editor's Introduction. Entrepreneurs’ Behavior: Elucidation and Measurement," Entrepreneurship Theory and Practice, , vol. 36(5), pages 889-913, September.
    8. Johan Wiklund & Dean A. Shepherd, 2008. "Portfolio Entrepreneurship: Habitual and Novice Founders, New Entry, and Mode of Organizing," Entrepreneurship Theory and Practice, , vol. 32(4), pages 701-725, July.
    9. Mohd Yasir Arafat & Javed Ali & Amit Kumar Dwivedi & Imran Saleem, 2020. "Social and Cognitive Aspects of Women Entrepreneurs: Evidence from India," Vikalpa: The Journal for Decision Makers, , vol. 45(4), pages 223-239, December.
    10. Lavlu Mozumdar & Valentina C. Materia & Geoffrey Hagelaar & Mohammad Amirul Islam & Gerben van der Velde & S. W. F. (Onno) Omta, 2022. "Contextuality of Entrepreneurial Orientation and Business Performance: The Case of Women Entrepreneurs in Bangladesh," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 8(1), pages 94-120, January.
    11. García-Villaverde, Pedro M. & Rodrigo-Alarcón, Job & Parra-Requena, Gloria & Ruiz-Ortega, María José, 2018. "Technological dynamism and entrepreneurial orientation: The heterogeneous effects of social capital," Journal of Business Research, Elsevier, vol. 83(C), pages 51-64.
    12. Mariano Nieto & Nuria González-Álvarez, 2016. "Social capital effects on the discovery and exploitation of entrepreneurial opportunities," International Entrepreneurship and Management Journal, Springer, vol. 12(2), pages 507-530, June.
    13. Dirk De Clercq & Dimo Dimov & Narongsak (Tek) Thongpapanl, 2013. "Organizational Social Capital, Formalization, and Internal Knowledge Sharing in Entrepreneurial Orientation Formation," Entrepreneurship Theory and Practice, , vol. 37(3), pages 505-537, May.
    14. Miao, Chao & Coombs, Joseph E. & Qian, Shanshan & Sirmon, David G., 2017. "The mediating role of entrepreneurial orientation: A meta-analysis of resource orchestration and cultural contingencies," Journal of Business Research, Elsevier, vol. 77(C), pages 68-80.
    15. Sölvell, Ingela, 2009. "Beyond Human Capital - The application of human capital in new venture development," SSE/EFI Working Paper Series in Business Administration 2009:6, Stockholm School of Economics.
    16. Zahra, Shaker A., 1996. "Technology strategy and new venture performance: A study of corporate-sponsored and independent biotechnology ventures," Journal of Business Venturing, Elsevier, vol. 11(4), pages 289-321, July.
    17. Justo, Rachida & DeTienne, Dawn R. & Sieger, Philipp, 2015. "Failure or voluntary exit? Reassessing the female underperformance hypothesis," Journal of Business Venturing, Elsevier, vol. 30(6), pages 775-792.
    18. Hongyi Mao & Zongjun Wang & Lin Yi, 2021. "Does Entrepreneurial Orientation Lead to Successful Sustainable Innovation? The Evidence from Chinese Environmentally Friendly Companies," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
    19. Enrico Santarelli & Hien Tran, 2013. "The interplay of human and social capital in shaping entrepreneurial performance: the case of Vietnam," Small Business Economics, Springer, vol. 40(2), pages 435-458, February.
    20. Nan Langowitz & Maria Minniti, 2007. "The Entrepreneurial Propensity of Women," Entrepreneurship Theory and Practice, , vol. 31(3), pages 341-364, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ijofsd:144851. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/centmde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.