Scheduling of Network Television Programs
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DOI: 10.1287/mnsc.26.4.354
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Cited by:
- Sha Yang & Vishal Narayan & Henry Assael, 2006. "Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model," Marketing Science, INFORMS, vol. 25(4), pages 336-349, July.
- Srinivas K. Reddy & Jay E. Aronson & Antonie Stam, 1998. "SPOT: Scheduling Programs Optimally for Television," Management Science, INFORMS, vol. 44(1), pages 83-102, January.
- Givon, Moshe & Grosfeld-Nir, Abraham, 2008. "Using partially observed Markov processes to select optimal termination time of TV shows," Omega, Elsevier, vol. 36(3), pages 477-485, June.
- Syed Mohd Muneeb & Ahmad Yusuf Adhami & Zainab Asim & Syed Aqib Jalil, 2019. "Bi-level decision making models for advertising allocation problem under fuzzy environment," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 10(2), pages 160-172, April.
- Eliashberg, Jehoshua & Hegie, Quintus & Ho, Jason & Huisman, Dennis & Miller, Steven J. & Swami, Sanjeev & Weinberg, Charles B. & Wierenga, Berend, 2009. "Demand-driven scheduling of movies in a multiplex," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 75-88.
- M J Brusco, 2008. "Scheduling advertising slots for television," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(10), pages 1363-1372, October.
- Olga M. Khessina & Samira Reis, 2016. "The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944–2003," Organization Science, INFORMS, vol. 27(2), pages 411-427, April.
- Danaher, Peter & Dagger, Tracey, 2012. "Using a nested logit model to forecast television ratings," International Journal of Forecasting, Elsevier, vol. 28(3), pages 607-622.
- Srinivas Bollapragada & Marc Garbiras, 2004. "Scheduling Commercials on Broadcast Television," Operations Research, INFORMS, vol. 52(3), pages 337-345, June.
- Kelton, Christina M. L. & Schneider Stone, Linda G., 1998. "Optimal television schedules in alternative competitive environments," European Journal of Operational Research, Elsevier, vol. 104(3), pages 451-473, February.
- I. Robert Chiang & Jhih‐Hua Jhang‐Li, 2020. "Competition through Exclusivity in Digital Content Distribution," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1270-1286, May.
- Tripathi, Arvind K. & Nair, Suresh K., 2007. "Narrowcasting of wireless advertising in malls," European Journal of Operational Research, Elsevier, vol. 182(3), pages 1023-1038, November.
- Jessica Clark & Jean-François Paiement & Foster Provost, 2023. "Who’s Watching TV?," Information Systems Research, INFORMS, vol. 34(4), pages 1622-1640, December.
- Pérez-Gladish, B. & Gonzalez, I. & Bilbao-Terol, A. & Arenas-Parra, M., 2010. "Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data," Omega, Elsevier, vol. 38(1-2), pages 84-94, February.
- Danaher, Peter J. & Dagger, Tracey S. & Smith, Michael S., 2011. "Forecasting television ratings," International Journal of Forecasting, Elsevier, vol. 27(4), pages 1215-1240, October.
- Song, Lianlian & Shi, Yang & Tso, Geoffrey Kwok Fai & Lo, Hing Po, 2021. "Forecasting week-to-week television ratings using reduced-form and structural dynamic models," International Journal of Forecasting, Elsevier, vol. 37(1), pages 302-321.
- José Antonio Carbajal & Peter Williams & Andreea Popescu & Wes Chaar, 2019. "Turner Blazes a Trail for Audience Targeting on Television with Operations Research and Advanced Analytics," Interfaces, INFORMS, vol. 49(1), pages 64-89, January.
- Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.
- José Antonio Carbajal & Wes Chaar, 2017. "Turner Optimizes the Allocation of Audience Deficiency Units," Interfaces, INFORMS, vol. 47(6), pages 518-536, December.
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Keywords
marketing: competition; integer programming: application; industries: communication;All these keywords.
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