Turner Optimizes the Allocation of Audience Deficiency Units
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DOI: 10.1287/inte.2017.0913
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References listed on IDEAS
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- José Antonio Carbajal & Peter Williams & Andreea Popescu & Wes Chaar, 2019. "Turner Blazes a Trail for Audience Targeting on Television with Operations Research and Advanced Analytics," Interfaces, INFORMS, vol. 49(1), pages 64-89, January.
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Keywords
media industry; TV advertising; make goods; multicriteria optimization; integer programming;All these keywords.
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