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Optimal television schedules in alternative competitive environments

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  • Kelton, Christina M. L.
  • Schneider Stone, Linda G.

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  • Kelton, Christina M. L. & Schneider Stone, Linda G., 1998. "Optimal television schedules in alternative competitive environments," European Journal of Operational Research, Elsevier, vol. 104(3), pages 451-473, February.
    • Handle: RePEc:eee:ejores:v:104:y:1998:i:3:p:451-473
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    References listed on IDEAS

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    1. Jeffrey H. Horen, 1980. "Scheduling of Network Television Programs," Management Science, INFORMS, vol. 26(4), pages 354-370, April.
    2. Roland T. Rust & Mark I. Alpert, 1984. "An Audience Flow Model of Television Viewing Choice," Marketing Science, INFORMS, vol. 3(2), pages 113-124.
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    Cited by:

    1. M J Brusco, 2008. "Scheduling advertising slots for television," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(10), pages 1363-1372, October.
    2. Danaher, Peter J. & Dagger, Tracey S. & Smith, Michael S., 2011. "Forecasting television ratings," International Journal of Forecasting, Elsevier, vol. 27(4), pages 1215-1240, October.
    3. Danaher, Peter & Dagger, Tracey, 2012. "Using a nested logit model to forecast television ratings," International Journal of Forecasting, Elsevier, vol. 28(3), pages 607-622.
    4. I. Robert Chiang & Jhih‐Hua Jhang‐Li, 2020. "Competition through Exclusivity in Digital Content Distribution," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1270-1286, May.
    5. Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.

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