Fun Shopping: A Randomized Field Experiment on Gamification
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DOI: 10.1287/isre.2022.1147
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References listed on IDEAS
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Cited by:
- Isabel Kittyma Disse, 2024. "Gamification as a Multichannel Marketing Instrument: A Systematic Literature Review and Future Research Agenda," Working Papers Dissertations 117, Paderborn University, Faculty of Business Administration and Economics.
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Keywords
gamification; badge; leaderboard; location-based technology; randomized field experiment; heterogeneous treatment effect;All these keywords.
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