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The Use of the Growth-Share Matrix in Strategic Planning

Author

Listed:
  • Arnoldo C. Hax

    (Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139)

  • Nicolas S. Majluf

    (Universidad Catolica de Chile, Escuela de Ingenieria, Casilla 114-D, Santiago, Chile)

Abstract

In the second of a series of three tutorials, the methodology and strategic implications of the portfolio business matrix are analyzed and illustrations given of the use of the growth-share matrix. Further refinements as well as warnings to prevent misleading conclusions are offered, and the new matrix advanced by BCG for the 1980's is outlined.

Suggested Citation

  • Arnoldo C. Hax & Nicolas S. Majluf, 1983. "The Use of the Growth-Share Matrix in Strategic Planning," Interfaces, INFORMS, vol. 13(1), pages 46-60, February.
    • Handle: RePEc:inm:orinte:v:13:y:1983:i:1:p:46-60
    DOI: 10.1287/inte.13.1.46
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    Cited by:

    1. Vilarinho, Hermilio & D’Inverno, Giovanna & Nóvoa, Henriqueta & Camanho, Ana S., 2023. "The measurement of asset management performance of water companies," Socio-Economic Planning Sciences, Elsevier, vol. 87(PA).
    2. Eleftherios Kourtis & Michael Kourtis & Panayiotis Curtis & Michael Hanias, 2022. "Sustainable Business Growth, Value Creation and Dynamic Competitive Advantage: The Greek Pharmaceutical Industry," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 46-79.
    3. Kougias, Ioannis & Szabó, Sándor, 2017. "Pumped hydroelectric storage utilization assessment: Forerunner of renewable energy integration or Trojan horse?," Energy, Elsevier, vol. 140(P1), pages 318-329.
    4. Panayiotis Curtis & Michael Hanias & Eleftherios Kourtis & Michael Kourtis, 2021. "Financial Performance Assessment οf Strategy for Building Resilience and Readiness in the Hotel Sector of Greece," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 11(2), pages 3-27.
    5. Haezendonck, Elvira & Verbeke, Alain & Coeck, Chris, 2006. "Strategic Positioning Analysis for Seaports," Research in Transportation Economics, Elsevier, vol. 16(1), pages 141-169, January.
    6. Miguel Pina e Cunha, 2003. "Organizational time: a dialectical view," Nova SBE Working Paper Series wp431, Universidade Nova de Lisboa, Nova School of Business and Economics.
    7. Yuhei Ito & Malcolm Morgan & Robin Lovelace, 2023. "Where to invest in cycle parking: A portfolio management approach to spatial transport planning," Environment and Planning B, , vol. 50(6), pages 1438-1454, July.
    8. Armstrong, J. Scott & Brodie, Roderick J., 1994. "Effects of portfolio planning methods on decision making: experimental results," MPRA Paper 81684, University Library of Munich, Germany.
    9. Walters, Timothy C., 1985. "Market Oriented Strategic Management for motor carriers," Transportation Research Forum Proceedings 1980s 311796, Transportation Research Forum.
    10. Hanno Drews, 2008. "Abschied vom Marktwachstums-Marktanteils-Portfolio nach über 35 Jahren Einsatz? Eine kritische Überprüfung der BCG-Matrix," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 19(1), pages 39-57, May.

    More about this item

    Keywords

    planning: corporation;

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