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Communicating Analytic Results: A Tutorial for Decision Consultants

Author

Listed:
  • Jeffrey M. Keisler

    (Management Science and Information Systems Department, College of Management, University of Massachusetts Boston, Boston, Massachusetts 02125)

  • Patrick S. Noonan

    (Goizueta Business School, Emory University, Atlanta, Georgia 30322)

Abstract

Good analysis alone may not achieve the goals of decision analysis (DA) engagements. Good communication of the results of that analysis can help stakeholders understand, accept, and implement the recommended course of action. Practitioners can use decision-analytic principles when considering the decision of how to communicate results themselves. From this perspective, we consider a range of questions to ask in preparing for communication with the client and other stakeholders. We review standard communication practices in DA engagements. The standard practice can be improved by drawing on insights from other areas of management practice. Decision analysis has both technical and organizational features, and we discuss ways to deal with the conceptual and expressive challenges this presents. This pragmatic tutorial provides a starting point for decision analysts to develop both technical communication skills and organizational communication skills.

Suggested Citation

  • Jeffrey M. Keisler & Patrick S. Noonan, 2012. "Communicating Analytic Results: A Tutorial for Decision Consultants," Decision Analysis, INFORMS, vol. 9(3), pages 274-292, September.
    • Handle: RePEc:inm:ordeca:v:9:y:2012:i:3:p:274-292
    DOI: 10.1287/deca.1120.0238
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    References listed on IDEAS

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    Cited by:

    1. L. Robin Keller & Ali Abbas & J. Eric Bickel & Vicki M. Bier & David V. Budescu & John C. Butler & Enrico Diecidue & Robin L. Dillon-Merrill & Raimo P. Hämäläinen & Kenneth C. Lichtendahl & Jason R. W, 2012. "From the Editors ---Brainstorming, Multiplicative Utilities, Partial Information on Probabilities or Outcomes, and Regulatory Focus," Decision Analysis, INFORMS, vol. 9(4), pages 297-302, December.
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