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Relationship between Store Characteristics and Store Loyalty: An Explorative Study

Author

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  • Robaka Shamsher

    (School of Business, Chittagong Independent University (CIU), Bangladesh)

Abstract

The retail shopping industry in Bangladesh is getting bigger day by day since the emergence of superstores- especially in the urban parts of the country. The present study is an attempt to explore the effect of store characteristics in determining store loyalty in Bangladesh. Data were collected from 101 shoppers of major retail chain operating in Dhaka city. A conceptual model was developed and multiple regression was implemented to test the hypotheses. The empirical model shows the results of the tested hypotheses. The results of the study showed that, store appearance followed by store convenience, product quality, and service quality influenced store loyalty whereas product assortment and product price have no effect in determining store loyalty. At the end of paper a few recommendations along with some agenda for future research studies are proposed.

Suggested Citation

  • Robaka Shamsher, 2014. "Relationship between Store Characteristics and Store Loyalty: An Explorative Study," International Journal of Economics and Empirical Research (IJEER), The Economics and Social Development Organization (TESDO), vol. 2(11), pages 431-442, November.
    • Handle: RePEc:ijr:journl:v:2:y:2014:i:11:p:431-442
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    References listed on IDEAS

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    1. Ala'Eddin Mohammad Khalaf Ahmad, 2012. "Attractiveness Factors Influencing Shoppers¡¯ Satisfaction, Loyalty, and Word of Mouth: An Empirical Investigation of Saudi Arabia Shopping Malls," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 3(6), pages 101-112, November.
    2. Jinfeng, Wu & Zhilong, Tian, 2009. "The impact of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 486-494.
    3. A. Stewart Fotheringham, 1988. "Note—Consumer Store Choice and Choice Set Definition," Marketing Science, INFORMS, vol. 7(3), pages 299-310.
    4. Orth, Ulrich R. & Green, Mark T., 2009. "Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 248-259.
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    Cited by:

    1. Faheem Bukhari & Saima Hussain & Rizwan Raheem Ahmed & Dalia Streimikiene & Riaz Hussain Soomro & Zahid Ali Channar, 2020. "Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products," Sustainability, MDPI, vol. 12(1), pages 1-22, January.

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    More about this item

    Keywords

    Superstores; Store Characteristics; Store Loyalty;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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