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The Role of Strategic Alliances in the Ongoing Use of Electronic Commerce Technology in Regional Small Business

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  • Robert C. MacGregor

    (University of Wollongong, Australia)

Abstract

A number of recent studies have suggested that for small businesses to maximise the benefits and minimise difficulties when adopting electronic commerce, they should be involved in some form of strategic alliance (network) with other small firms. This study compares the benefits gained and the difficulties encountered by SMEs that were part of a strategic alliance and those that were not. The results show that while difficulties are minimised by involvement in a strategic alliance, there are no significant differences in the benefits gained.

Suggested Citation

  • Robert C. MacGregor, 2004. "The Role of Strategic Alliances in the Ongoing Use of Electronic Commerce Technology in Regional Small Business," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 2(1), pages 1-14, January.
    • Handle: RePEc:igg:jeco00:v:2:y:2004:i:1:p:1-14
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    Cited by:

    1. Andrey Mikhailitchenko & Anna Sadovnikova, 2015. "SYMBIOTIC VS COMMENSAL NETWORKING: THE CASE OF TEXTILE SMEs IN CHINA AND RUSSIA," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 6(1).
    2. Andrey Mikhailitchenko & Sanjay Varshney, 2016. "SME Internationalization in Emerging Markets: Symbiotic vs. Commensal Pathways," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 4-19.
    3. Mira Kartiwi & Husnayati Hussin & Mohd Adam Suhaimi & Mohamed Razi Mohamed Jalaldeen & Mohammad Ruhul Amin, 2018. "Impact of external factors on determining E-commerce benefits among SMEs in Malaysia," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-12, December.
    4. Jordi Vilaseca-Requena & Joan Torrent-Sellens & Antoni Meseguer-Artola & Inma Rodríguez-Ardura, 2007. "An Integrated Model of the Adoption and Extent of E-Commerce in Firms," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 13(2), pages 222-241, May.
    5. repec:kap:iaecre:v:13:y:2007:i:2:p:222-241 is not listed on IDEAS

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