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Evaluation of Barriers in the Adoption of E-Commerce Technology in SMEs: A Fuzzy DEMATEL Approach

Author

Listed:
  • Honey Yadav

    (Indian Institute of Technology, Delhi, India)

  • Umang Soni

    (Netaji Subhash Institute of Technology, India)

  • Shubham Gupta

    (Netaji Subhash Institute of Technology, India)

  • Girish Kumar

    (Delhi Technical University, India)

Abstract

The main purpose of this study is to examine barriers towards e-commerce platforms in developing countries using specific analytic techniques. The present empirical analysis has its main objectives of detailed study of barriers that keep deferring them to adopt an e-commerce platform. To achieve this, the barriers were selected from an extensive literature review and expert advice from this field. Then the responses were studied using a fuzzy DEMATEL approach. The causal relationship graphs provide detailed structural interdependencies of the barriers. In this exploratory study benchmarking has come out to be the most influential barrier that needs to be practiced while adopting an e-commerce platform. Furthermore, a lack of top management commitment has also been a significant barrier in the organization while initiating an online real-time business. The result also showed that higher turnover and poor planning are the most influenced barrier among the other parameter, the sensitivity analysis of the method is conducted to validate the robustness of the results.

Suggested Citation

  • Honey Yadav & Umang Soni & Shubham Gupta & Girish Kumar, 2022. "Evaluation of Barriers in the Adoption of E-Commerce Technology in SMEs: A Fuzzy DEMATEL Approach," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 20(1), pages 1-18, January.
    • Handle: RePEc:igg:jeco00:v:20:y:2022:i:1:p:1-18
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    References listed on IDEAS

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    2. Alec Waterworth & Steve Eldridge, 2010. "An investigation into the application of QFD in e-commerce," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 5(3), pages 231-251.
    3. Salu George Thandekkattu & Narasimha Rao Vajjhala, 2017. "Barriers to Adoption of E-Commerce in Smes in Transition Economies – Case of Albania," Management Challenges in a Network Economy: Proceedings of the MakeLearn and TIIM International Conference 2017,, ToKnowPress.
    4. Shen, Lixin & Olfat, Laya & Govindan, Kannan & Khodaverdi, Roohollah & Diabat, Ali, 2013. "A fuzzy multi criteria approach for evaluating green supplier's performance in green supply chain with linguistic preferences," Resources, Conservation & Recycling, Elsevier, vol. 74(C), pages 170-179.
    5. Nisar, Tahir M. & Prabhakar, Guru, 2017. "What factors determine e-satisfaction and consumer spending in e-commerce retailing?," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 135-144.
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    Cited by:

    1. Peace Y. L. Liu & James J. H. Liou & Sun-Weng Huang, 2023. "Exploring the Barriers to the Advancement of 3D Printing Technology," Mathematics, MDPI, vol. 11(14), pages 1-20, July.
    2. Shah J Miah, 2022. "Impact of Business Analytics and Decision Support Systems on e-commerce in SMEs," Papers 2212.00016, arXiv.org.
    3. Karim, Sitara & Naz, Farah & Naeem, Muhammad Abubakr & Vigne, Samuel A., 2022. "Is FinTech providing effective solutions to Small and Medium Enterprises (SMEs) in ASEAN countries?," Economic Analysis and Policy, Elsevier, vol. 75(C), pages 335-344.

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