Mobile Shopping Apps Adoption: A Systematic Review of Theories and Future Research Directions
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- Iyer, Pramod & Davari, Arezoo & Mukherjee, Amaradri, 2018. "Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 235-243.
- Branstad, Are & Solem, Birgit A., 2020. "Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies," Journal of Business Research, Elsevier, vol. 116(C), pages 561-571.
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