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Consumer influences on pirated software purchases: perspectives from an emerging Gulf nation

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Listed:
  • M. Sadiq Sohail
  • Turki Al-Thonayen

Abstract

This paper examines the factors that influence consumer attitude towards software purchase of pirated software in Saudi Arabia. Based on a review of literature, a model is developed that examines the personal, social, attitudinal and other factors that influence an intention to purchase pirated software. Results reveal that four social and personal factors are important in influencing consumer attitudes. Study also finds significant differences in attitude towards software purchase by buyers and non-buyers. Other findings are also reported. This research is one of the first to examine the software piracy issue in Saudi Arabia. Several practice implications are discussed.

Suggested Citation

  • M. Sadiq Sohail & Turki Al-Thonayen, 2012. "Consumer influences on pirated software purchases: perspectives from an emerging Gulf nation," International Journal of Trade and Global Markets, Inderscience Enterprises Ltd, vol. 5(1), pages 43-56.
    • Handle: RePEc:ids:ijtrgm:v:5:y:2012:i:1:p:43-56
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    References listed on IDEAS

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    1. Bearden, William O & Netemeyer, Richard G & Teel, Jesse E, 1989. "Measurement of Consumer Susceptibility to Interpersonal Influence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 473-481, March.
    2. Al-Jabri, Im & Abdul-Gader, Ah, 1997. "Software copyright infringements: an exploratory study of the effects of individual and peer beliefs," Omega, Elsevier, vol. 25(3), pages 335-344, June.
    3. Marron, Donald B & Steel, David G, 2000. "Which Countries Protect Intellectual Property? The Case of Software Piracy," Economic Inquiry, Western Economic Association International, vol. 38(2), pages 159-174, April.
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