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Mapping Educational Marketing

Author

Listed:
  • MANEA Natalia

    (University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania)

  • PURCARU Mihaela

    (University POLITEHNICA of Bucharest, 313, Spl. Independentei, Bucharest, 060042, Romania)

Abstract

Associating the 'educational' term to the 'marketing' generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to cultural, social and complex role of the education, the educational marketing represents a part of the services marketing, social marketing and non-profit organizations. By offering mandatory educational services, financed by the state budget, the school units’ through their activity the principles of social marketing, regardless of the financial benefits that result out of performing those services. This article proposes to place under educational marketing under conceptual level in the area of services marketing, the works of references in the area of educations marketing not being too many, a consequence of the fact that this is a new domain.

Suggested Citation

  • MANEA Natalia & PURCARU Mihaela, 2017. "Mapping Educational Marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 258-262, November.
    • Handle: RePEc:icb:wpaper:v:4:y:2017:i:1:258-262
    as

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    References listed on IDEAS

    as
    1. John J. Kineman & Krupanidhi Srirama & Jennifer Wilby & Liu Yiyu & Fan Dongping, 2017. "Reconstruction of the Systems Paradigm: A Study of Green Development in China from the Perspective of Process Philosophy," Systems Research and Behavioral Science, Wiley Blackwell, vol. 34(5), pages 585-593, September.
    2. World Bank, 2018. "World Development Report 2018 [Rapport sur le développement dans le monde 2018]," World Bank Publications - Books, The World Bank Group, number 28340.
    3. Felix Maringe & Maha Mourad, 2012. "Marketing for Higher Education in Developing Countries: emphases and omissions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 1-9, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    education; educational marketing; social marketing; service marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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