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Marketing for Higher Education in Developing Countries: emphases and omissions

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  • Felix Maringe
  • Maha Mourad

Abstract

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Suggested Citation

  • Felix Maringe & Maha Mourad, 2012. "Marketing for Higher Education in Developing Countries: emphases and omissions," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(1), pages 1-9, June.
    • Handle: RePEc:taf:jmkthe:v:22:y:2012:i:1:p:1-9
    DOI: 10.1080/08841241.2012.719297
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    Cited by:

    1. Ruiz de Sabando, Amaia Lafuente & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The marketing orientation as a university management philosophy: a framework to guide its application," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    2. MANEA Natalia & PURCARU Mihaela, 2017. "Mapping Educational Marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 258-262, November.
    3. MANEA, Natalia & PURCARU, Mihaela, 2017. "The Evolution Of Educational Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 17(4), pages 37-45.
    4. Lili Gai & Chunhao Xu & Lou E. Pelton, 2016. "A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(2), pages 181-198, July.

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