IDEAS home Printed from https://ideas.repec.org/a/ibn/masjnl/v12y2018i5p89.html
   My bibliography  Save this article

Using Correspondence Analysis to Explore the Relationship Between Information Sources and Elderly Tourist Segments

Author

Listed:
  • Salitta Saribut

Abstract

This research aimed 1) to segment the target market of New-Age Elderly tourists, and 2) to define the data source that each group of New-Age Elderly tourists used for their trip planning by collecting data from 420 samples of Thai tourists aged between 60-80  years old in tourist attractions in cities. It was found from the findings that we can group New-Age Elderly tourists into five segments. Having analyzed the relationship between sources of tourism information and five segments of New-Age Elderly tourists the results can be summarized as follows. The first segment (‘Worried’) stressed making decisions and only felt confident after reading and having seen pictures. This group then stressed using tourism sources from leaflets or brochures. The second segment (‘Accepting aging’), saw it as a fact of life that no one can control aging and that it should be accepted. They stressed using friends and relatives as sources of tourism information. The third segment (‘Firmly with changes’) dared to face up to new things and considered life as an adventure. Plus, they sought out new and unseen tourism destinations that seemed exciting and wild so, they stressed using tourism data sources from tourism magazines and TV programs. The fourth segment (‘Young at heart’) were those with life satisfaction, who loved having fun and always felt young. They wanted to travel and stressed using data sources directly from tour agencies. The fifth segment (‘Consciousness’) were conscious in their actions and did not dwell on the past. This segment stressed using information sources from articles in travel magazines, newspapers, or journals. This study provides more understanding about the concept of the New-Age Elderly that makes a contribution to both research in the area of the New-Age Elderly and for practitioners in the tourism industry.Â

Suggested Citation

  • Salitta Saribut, 2018. "Using Correspondence Analysis to Explore the Relationship Between Information Sources and Elderly Tourist Segments," Modern Applied Science, Canadian Center of Science and Education, vol. 12(5), pages 1-89, May.
    • Handle: RePEc:ibn:masjnl:v:12:y:2018:i:5:p:89
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/mas/article/download/75080/41399
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/mas/article/view/75080
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Juho A. Pesonen, 2012. "Segmentation of rural tourists: combining push and pull motivations," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 18(1), pages 69-82, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jing Yu Pan & Dothang Truong, 2021. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 48(4), pages 1587-1612, August.
    2. Jun Lee & Jeong-Joon Kim, 2023. "A Study on Market Segmentation According to Wellness Tourism Motivation and Differences in Behavior between the Groups—Focusing on Satisfaction, Behavioral Intention, and Flow," IJERPH, MDPI, vol. 20(2), pages 1-22, January.
    3. María Genoveva Millán & María Del Pópulo. Pablo-Romero & Javier Sánchez-Rivas, 2018. "Oleotourism as a Sustainable Product: An Analysis of Its Demand in the South of Spain (Andalusia)," Sustainability, MDPI, vol. 10(1), pages 1-19, January.
    4. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    5. Bart Neuts & João Romão & Peter Nijkamp & Asami Shikida, 2016. "Market segmentation and their potential economic impacts in an ecotourism destination," Tourism Economics, , vol. 22(4), pages 793-808, August.
    6. Bel, François & Lacroix, Anne & Lyser, Sandrine & Rambonilaza, Tina & Turpin, Nadine, 2015. "Domestic demand for tourism in rural areas: Insights from summer stays in three French regions," Tourism Management, Elsevier, vol. 46(C), pages 562-570.
    7. Nemanja Tomić & Miloš Marjanović, 2022. "Towards a Better Understanding of Motivation and Constraints for Domestic Geotourists: The Case of the Middle and Lower Danube Region in Serbia," Sustainability, MDPI, vol. 14(6), pages 1-11, March.
    8. Li, Yuxin & Yao, Zili & Guo, Zhanfeng, 2023. "Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 460-471.
    9. Mohammed Alraeeini & Qiuyan Zhong & Elena Antarciuc, 2019. "Analysing Drivers and Barriers of Accommodation Sharing in Dubai Using the Grey-DEMATEL Approach," Sustainability, MDPI, vol. 11(20), pages 1-24, October.
    10. Jing Yu Pan & Dothang Truong, 0. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 0, pages 1-26.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:masjnl:v:12:y:2018:i:5:p:89. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.