Avoiding Greenwashing in Event Marketing: An Exploration of Concepts, Literature and Methods
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Cited by:
- Griese, Kai-Michael & Böhmer, Nicole, 2021. "Marketing Literatur als Impulsgeber für mehr Gender Equality Marketing," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 6(01/2021), pages 83-95.
- Rene Brauer & Mirek Dymitrow, 2020. "The Language of Sustainable Tourism as a Proxy Indicator of Quality," Sustainability, MDPI, vol. 13(1), pages 1-17, December.
- Anna Jakubczak & Malgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1098-1112.
- Handoko Limaho & Sugiarto & Rudy Pramono & Rio Christiawan, 2022. "The Need for Global Green Marketing for the Palm Oil Industry in Indonesia," Sustainability, MDPI, vol. 14(14), pages 1-15, July.
- Anna Jakubczak & Małgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 167-181.
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More about this item
Keywords
greenwashing; event marketing; event; multi-stakeholder; eco-labeling;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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