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Interactive Consumer Decision Aids

In: Handbook of Marketing Decision Models

Author

Listed:
  • Kyle B. Murray

    (Western Ontario University’s, Richard Ivey School of Business)

  • Gerald Häubl

Abstract

No abstract is available for this item.

Suggested Citation

  • Kyle B. Murray & Gerald Häubl, 2008. "Interactive Consumer Decision Aids," International Series in Operations Research & Management Science, in: Berend Wierenga (ed.), Handbook of Marketing Decision Models, chapter 0, pages 55-77, Springer.
    • Handle: RePEc:spr:isochp:978-0-387-78213-3_3
    DOI: 10.1007/978-0-387-78213-3_3
    as

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    Citations

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    Cited by:

    1. Aiolfi Simone & Edoardo Sabbadin, 2017. "The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(1), pages 1-85, December.
    2. Breugelmans, Els & Köhler, Clemens F. & Dellaert, Benedict G.C. & de Ruyter, Ko, 2012. "Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New versus Traditional Focal Actions," Journal of Retailing, Elsevier, vol. 88(2), pages 226-235.
    3. Murray, Kyle B. & Häubl, Gerald, 2009. "Personalization without Interrogation: Towards more Effective Interactions between Consumers and Feature-Based Recommendation Agents," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 138-146.
    4. Oliviane Brodin & Marie Beck & Laurent Carpentier & Dominique Crié, 2015. "Se voir et être vu dans un miroir virtuel : les effets comportementaux et attitudinaux de l’engagement corporel et social lors d’une expérience de shopping en ligne," Post-Print hal-03350200, HAL.

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