IDEAS home Printed from https://ideas.repec.org/h/spr/isochp/978-0-387-78213-3_3.html
   My bibliography  Save this book chapter

Interactive Consumer Decision Aids

In: Handbook of Marketing Decision Models

Author

Listed:
  • Kyle B. Murray

    (Western Ontario University’s, Richard Ivey School of Business)

  • Gerald Häubl

Abstract

No abstract is available for this item.

Suggested Citation

  • Kyle B. Murray & Gerald Häubl, 2008. "Interactive Consumer Decision Aids," International Series in Operations Research & Management Science, in: Berend Wierenga (ed.), Handbook of Marketing Decision Models, chapter 0, pages 55-77, Springer.
    • Handle: RePEc:spr:isochp:978-0-387-78213-3_3
    DOI: 10.1007/978-0-387-78213-3_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aiolfi Simone & Edoardo Sabbadin, 2017. "The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(1), pages 1-85, December.
    2. Murray, Kyle B. & Häubl, Gerald, 2009. "Personalization without Interrogation: Towards more Effective Interactions between Consumers and Feature-Based Recommendation Agents," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 138-146.
    3. Oliviane Brodin & Marie Beck & Laurent Carpentier & Dominique Crié, 2015. "Se voir et être vu dans un miroir virtuel : les effets comportementaux et attitudinaux de l’engagement corporel et social lors d’une expérience de shopping en ligne," Post-Print hal-03350200, HAL.
    4. Breugelmans, Els & Köhler, Clemens F. & Dellaert, Benedict G.C. & de Ruyter, Ko, 2012. "Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New versus Traditional Focal Actions," Journal of Retailing, Elsevier, vol. 88(2), pages 226-235.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:isochp:978-0-387-78213-3_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.