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Amplifying Citizens’ Voices in the Face of Media Globalization

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  • Carmen Echazarreta Soler
  • Albert Costa Marcé

Abstract

Economic crises have mainly affected the more vulnerable social sectors and created losses of freedom and inequality. Currently, most media are controlled by a relatively small group of companies around the world. In the face of this situation, networked society has accelerated the development of alternative communication models, which act as loudspeakers for citizens’ voices. The aim of this study is to describe the main features of the new forms of citizen expression, communication and cooperation, such as social networks, review sites, citizen journalism and the collaborative economy. It is concluded that in the face of these new challenges it is essential to continue to develop ethical principles of self-regulation to ensure the accuracy and thoroughness of new forms of communication on the Net.

Suggested Citation

  • Carmen Echazarreta Soler & Albert Costa Marcé, 2018. "Amplifying Citizens’ Voices in the Face of Media Globalization," International Business Research, Canadian Center of Science and Education, vol. 11(5), pages 135-142, May.
    • Handle: RePEc:ibn:ibrjnl:v:11:y:2018:i:5:p:135-142
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    References listed on IDEAS

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    1. Sparks, Beverley A. & Browning, Victoria, 2011. "The impact of online reviews on hotel booking intentions and perception of trust," Tourism Management, Elsevier, vol. 32(6), pages 1310-1323.
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    More about this item

    Keywords

    communication; social networks; review sites; citizen journalism and ethical principles for self-regulation;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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