Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor
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- Shirie Pui Shan Ho & Matthew Yau Choi Chow, 2024. "The role of artificial intelligence in consumers’ brand preference for retail banks in Hong Kong," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 292-305, June.
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More about this item
Keywords
brand loyalty; re-purchase intention; smartphone; technology consciousness; perceived ease of use; perceived irreplaceability; system quality; visual design;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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