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An Empirical Study about Customer Preferences of Retail Sellers’ Qualifications

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  • Najah Hassan Salamah

Abstract

The purpose behind the study was to analyze the skills and behaviors required by Saudi retail sellers in developing interest of the consumers towards purchasing from retail stores. The sample size of 384 participants has been considered for data collection. Descriptive statistics and frequencies have been used to generate and analyze the data. Results have indicated that majority of respondents embarked on retail shops with Saudi sales men, because they were characterized by truthfulness, honesty, and patience. Moreover, approximately 96.10% of respondents gave preference to the retail shops, which were managed by properly trained Saudi seller. It has been observed that it is important to consider that Saudi seller should possess the qualities of patience, faithfulness, seriousness in work, while recruiting, and appointing them. The importance of qualities, which should be possessed by seller, has been highlighted through outcomes. Moreover, the emphasis is given to provide training to the seller for enhancing their selling skills and capabilities.

Suggested Citation

  • Najah Hassan Salamah, 2017. "An Empirical Study about Customer Preferences of Retail Sellers’ Qualifications," International Business Research, Canadian Center of Science and Education, vol. 10(3), pages 193-202, March.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:3:p:193-202
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    References listed on IDEAS

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    1. Jeff Powell, 2012. "International finance," Chapters, in: Jan Toporowski & Jo Michell (ed.), Handbook of Critical Issues in Finance, chapter 24, pages i-ii, Edward Elgar Publishing.
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    More about this item

    Keywords

    customer preferences; personal selling; retail shops; seller;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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