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An Exploration Of Student Satisfaction With Internship Experiences In Marketing

Author

Listed:
  • Pola B. Gupta
  • David J. Burns
  • Jaime S. Schiferl

Abstract

Business internships have become increasingly important and popular in students' learning and career preparation. We conducted a study among eighty-eight business interns to understand the level of satisfaction that marketing students experience from completing internships. Using a factor analysis, this study identified several factors relevant to students' satisfaction with internships. Several hypotheses were proposed linking relevant factors and satisfaction with internships. Students’ satisfaction with their internships was found to be related to nature of the internship experience and the benefits received. Based on the findings of this study, some implications were drawn for the students and universities.

Suggested Citation

  • Pola B. Gupta & David J. Burns & Jaime S. Schiferl, 2010. "An Exploration Of Student Satisfaction With Internship Experiences In Marketing," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 2(1), pages 27-37.
    • Handle: RePEc:ibf:beaccr:v:2:y:2010:i:1:p:27-37
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    References listed on IDEAS

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    1. Janet Di Lorenzo-Aiss & Richard E. Mathisen, 1996. "Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(1), pages 71-84, June.
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    Cited by:

    1. P. N. Barbieri & F. Fazio & G. Gamberini, 2015. "Let Young People Join The Legislative Process. A Twitter Based Experiment On Internships," Working Papers wp995, Dipartimento Scienze Economiche, Universita' di Bologna.
    2. Jaradat, Ghaith M., 2017. "Internship training in computer science: Exploring student satisfaction levels," Evaluation and Program Planning, Elsevier, vol. 63(C), pages 109-115.
    3. Matilde Macedo & Manuel Au-Yong-Oliveira & Cicero Eduardo Walter & Ana Moreira, 2022. "Internships with Portuguese Speakers: Leadership, Organisational Culture and the Current Brain Drain," Sustainability, MDPI, vol. 14(17), pages 1-17, August.
    4. Shida Rastegari Henneberry & Riza Radmehr, 2020. "Quantifying impacts of internships in an international agriculture degree program," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-28, August.
    5. Syafinaz Ruslan & Siti Fatimah Mohamad & Nurul Hanisah Juhari & Muhammad Shahrim Abdul Karim, 2021. "Article Review: Internship Satisfaction Determinants Among Undergraduates in the Service Industry," International Journal of Human Resource Studies, Macrothink Institute, vol. 11(1), pages 7084-7084, December.
    6. Rody Putra Sartika & Ahmad Yusuf Sobri & Asep Sunandar, 2023. "Student Satisfaction with the Internship Program in the World of Business and Industry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(1), pages 1588-1594, January.
    7. Covrig Mihaela & Goia Agoston Simona Irina & Igreţ Ramona Ştefania & Marinaş Cristian Virgil & Olariu Ana Alexandra & Roman Monica, 2022. "Discovering the tutors’ perspective on the quality of internship programs in a pandemic context," Management & Marketing, Sciendo, vol. 17(3), pages 306-327, September.

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    More about this item

    Keywords

    Marketing Internships; Student Satisfaction; Internships;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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