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The Analysis Of Competitiveness And Competitive Advantage Of The Horticultural Production From The Republic Of Moldova: Challenges And Opportunities

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  • Artur GOLBAN

    (Agrarian State University of Moldova, Chisinau, Republic of Moldova)

Abstract

The horticultural sector has a great importance on economic growth in the Republic of Moldova, accounting for approximately one-third of total agricultural production. The competitiveness of the horticultural production from the Republic of Moldova depends on many factors and the most important of them are the following: production quality, image of horticultural products, marketplace, prices, etc. In order to increase the competitiveness of the horticultural production, both on the local market and on the world market, it is necessary to pay attention not only to the production process, as most horticultural producers of the country are doing, but also to an adequate exterior aspect of horticultural products (size, colour, etc.), various assortment of products, attractive packaging, price/ quality ratio, etc. This paper investigates the competitiveness and competitive advantage of the horticultural production in the Republic of Moldova and certain measures are also proposed in order to increase the horticultural production competitiveness.

Suggested Citation

  • Artur GOLBAN, 2015. "The Analysis Of Competitiveness And Competitive Advantage Of The Horticultural Production From The Republic Of Moldova: Challenges And Opportunities," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 12(1), pages 27-43.
    • Handle: RePEc:iag:reviea:v:12:y:2015:i:1:p:27-43
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    References listed on IDEAS

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    More about this item

    Keywords

    competitiveness; competitive advantage; horticultural products; marketplace.;
    All these keywords.

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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