Effect of Corporate Entrepreneurship on Performance of Food Fortification Companies in Kenya

Corporate entrepreneurship is the process of generating, developing and implementing new ideas and behaviors by a company. The environment that business operates is volatile intensifying global competition and rapid technological progress. Better quality and service are no longer enough to give competitive advantage. However once companies embrace corporate entrepreneurship it influences competitive advantage. The need for corporate entrepreneurship has arisen from a variety of environmental pressing problems including, required changes, innovations, and improvements in the market place to avoid stagnation and decline. Therefore this study sought to investigate the effect of corporate entrepreneurship determinants in the performance of food fortification companies in Kenya. The study was conducted using descriptive method. Statistical population included managers and employees of food fortification industries. Data was collected using questionnaires. Statistical population included managers and employees of food fortification companies. From the study, it was found out that organizations should have clear policies, goals and objectives supports performance in food fortification companies. Also, it was found out that, rewards incentive given to employees who come up with new products promotes performance in fortification companies in Kenya which was highly rated. Finally, it was found out that corporate entrepreneurial management and Corporate entrepreneurial incentives increase performance in food fortification companies in Kenya.