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Daihatsu Shifts and aligns its Strategies: A Case Study of the Appointment of an Indonesian as the CEO of Astra Daihatsu Motor

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  • Ganesha Asfaraman
  • Ali Haidar

Abstract

Japanese multinational companies are known for the employment of Japanese expatriates to manage their overseas subsidiaries. Daihatsu Motor Company made history in 2011 by choosing a local Indonesian manager as the president director of Astra Daihatsu Motor – the Indonesian subsidiary of the Daihatsu Motor Company. This study explores reasons behind this appointment. The paper argues that Daihatsu, through this appointment aligned its corporate, procurement and human resource strategies, took account of the fact that the local manager has contributed to the turnaround of the subsidiary and that he has work values quite similar to those of his Japanese counterparts.

Suggested Citation

  • Ganesha Asfaraman & Ali Haidar, 2016. "Daihatsu Shifts and aligns its Strategies: A Case Study of the Appointment of an Indonesian as the CEO of Astra Daihatsu Motor," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(1), pages 83-99, January.
    • Handle: RePEc:hur:ijarbs:v:6:y:2016:i:1:p:83-99
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    References listed on IDEAS

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    3. Schon Beechler & John Zhuang Yang, 1994. "The Transfer of Japanese-Style Management to American Subsidiaries: Contingencies, and Competencies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 25(3), pages 467-491, September.
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