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Corporate Social Responsibility as Value for the Customer

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  • Slawomir Czarniewski

Abstract

Consumers are increasingly paying attention to contemporary environmental and social problems, and increasingly declaring their willingness to take action to solve these problems. Their desire does not always translate into behavior in this regard. Consumers also have ever-increasing demands and expectations of companies in the field of environmental protection and other social activities. Social involvement of enterprises may therefore represent a specific value for the customer. These trends affect the growing importance of corporate reputation. Customers are increasingly interested in companies that conduct their activities in accordance with the principles of sustainable development and treat their reputation as an element of the value offered. The aim of this paper is to identify social problems of businesses in the context of value for the customer. Corporate social responsibility is one of the biggest challenges faced by enterprises today. Reflections contained in the paper do not have definite characteristics and should be treated as an opinion in the discussion.

Suggested Citation

  • Slawomir Czarniewski, 2014. "Corporate Social Responsibility as Value for the Customer," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(4), pages 136-142, October.
    • Handle: RePEc:hur:ijaraf:v:4:y:2014:i:4:p:136-142
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    References listed on IDEAS

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    1. Slawomir Czarniewski, 2014. "Quality Parameters of Human Capital in the Digital Economy," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(3), pages 193-198, July.
    2. Edwin Quinn Jr., 2014. "The Complex Relationship between Corporate Management, Stakeholders and Accounting," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(3), pages 80-88, July.
    3. Brettel, Malte & Strese, Steffen & Flatten, Tessa C., 2012. "Improving the performance of business models with relationship marketing efforts – An entrepreneurial perspective," European Management Journal, Elsevier, vol. 30(2), pages 85-98.
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    Cited by:

    1. Yamina Chouaibi & Matteo Rossi & Ghazi Zouari, 2021. "The Effect of Corporate Social Responsibility and the Executive Compensation on Implicit Cost of Equity: Evidence from French ESG Data," Sustainability, MDPI, vol. 13(20), pages 1-17, October.
    2. Banu Dincer, 2016. "The Role of Sustainability Disclosures for the Capital Market Participants: Evidence from Turkey," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 6(4), pages 134-141, October.
    3. Enrica Sepe & Margherita Smarra & Marco Sorrentino, 2015. "Does Ethic Rating Decrease Firms’ Cost of Capital? Empirical Insights from the Italian Setting," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 5(4), pages 54-68, October.

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