Strategic Planning, Issues, Prospects and the Future of the Malaysian Herbal Industry
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- Armstrong, J. Scott & Reibstein, David J., 1985.
"Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?,"
MPRA Paper
81680, University Library of Munich, Germany.
- JS Armstrong & David J. Reibstein, 2004. "Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?," General Economics and Teaching 0412034, University Library of Munich, Germany.
- Mohd Khairuddin Hashim & Sa'ari Ahmad & Mustafa Zakaria, 2010. "Internationalisation incentives and problems: insight from Malaysian SMEs," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 6(1/2), pages 100-112.
- Sa’ari Ahmad & Mohammed S. Chowdhury, 2012. "A Study on the Importance of Export Assistance Programs: The case of Exporting Small and Medium Sized Enterprises of Malaysia," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(3), pages 43-50, July.
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- JS Armstrong, 2005. "The Value of Formal Planning for Strategic Decisions: A Reply," General Economics and Teaching 0502065, University Library of Munich, Germany.
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Cited by:
- Daliborka Blazheska & Meri Nickova, 2016. "Creating Marketing Strategies for Development of the Wine Tourism," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 6(4), pages 177-184, October.
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Keywords
Planning; future; Malaysia; Herbal Industry; strategy;All these keywords.
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