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Creating Marketing Strategies for Development of the Wine Tourism

Author

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  • Daliborka Blazheska
  • Meri Nickova

Abstract

The development of the wine tourism every day is meaningful on a global level. This fact makes the paper to draw attention on the creation of marketing strategies in order to increase the visibility of our country worldwide. Today to gain the trust and the loyalty of the consumers is very difficult; it should be accessed new, specific spaces as well as new ways of a presentation of the tourism products. This paper outlines the creation of effective strategies to achieve competitive advantage in the global wine tourism market. In the paper are set out the conditions and prospects of the wine tourism of Republic of Macedonia through proper analysis. Based on the presented results measures are proposed to create a successful strategy for the development of the wine tourism, which will improve the competitive position.

Suggested Citation

  • Daliborka Blazheska & Meri Nickova, 2016. "Creating Marketing Strategies for Development of the Wine Tourism," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 6(4), pages 177-184, October.
    • Handle: RePEc:hur:ijaraf:v:6:y:2016:i:4:p:177-184
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    References listed on IDEAS

    as
    1. Saari Ahmad & Noraini Othman, 2013. "Strategic Planning, Issues, Prospects and the Future of the Malaysian Herbal Industry," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 3(4), pages 91-102, October.
    2. Slawomir Czarniewski, 2014. "Building Customer Value in Relationship Marketing," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(4), pages 88-94, October.
    3. Amir Mozaheb & Sayyed Mohammad Ali Alamolhodaei & Mohammad Fotouhi Ardakani, 2015. "Effect of Customer Relationship Management (CRM) on Performance of Small-Medium Sized Enterprises (SMEs) Using Structural Equations Model (SEM)," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 5(2), pages 42-52, April.
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