Studying Impact of price Satisfaction on Loyalty: a Case Study in Electric Generating Plant Snowa
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References listed on IDEAS
- Mayhew, Glenn E & Winer, Russell S, 1992. "An Empirical Analysis of Internal and External Reference Prices Using Scanner Data," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 62-70, June.
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Cited by:
- Sandra Rothenberger, 2015. "Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness," Working Papers CEB 15-008, ULB -- Universite Libre de Bruxelles.
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Keywords
Price satisfaction; Loyalty; Snowa Company;All these keywords.
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